Gain Market Share for Your Station Even in Tough Times
In order to gain that market share for your station, you need to ensure that your brand is top of mind with potential clients...
Union buys radio ads for Southwest Airlines
The Transport Workers Union has taken out print and radio advertising to introduce Southwest Airlines to the Milwaukee market, which Southwest entered 11/1, reported...
AppRiver launches CNBC TV campaign
AppRiver, provider of e-mail messaging and web security solutions, launched a CNBC campaign that highlights the importance of safeguarding corporate communication with e-mail encryption—a...
Kohl’s holiday campaign using radio, TV
Kohl’s Department Stores announced its 2009 fully integrated holiday marketing campaign, which builds on the company’s “The More You Know, The More You Kohl’s” platform. It will educate
GOP moves 45 districts to battleground status
The last time a Democrat was in the White House and mid-terms elections were on the calendar, the Republican Party pulled off an historic
HD Radio launching Holiday campaign
The HD Radio Alliance, and the committed radio companies in HD Radio broadcasting, are launching a new holiday campaign on 11/2/09, running though the...
Media Storm scores The Oscars
Media Storm has been chosen by the Academy of Motion Picture Arts and Sciences as its media buying agency of record and will start...
Levy calls an end to the ad slump
WSJ reports Maurice Levy, CEO of Publicis Groupe predicted this week the company would start growing “organic revenue” by the middle of next year...
HHS, Sesame Workshop release flu PSAs
The Department of Health and Human Services announced the availability of 13 new 30-second flu radio PSAs. The new messages feature 13 of America’s...
Live reads getting the ear of advertisers, again
Good news for radio—advertisers are going through a resurgence of interest in the live read: AdAge recently did a report on live reads making...
Microsoft bails from Fox’s MacFarlane special
Microsoft has pulled its Windows 7 sponsorship from Fox's upcoming Seth MacFarlane comedy/variety special over content concerns. Fox still plans to air "Family Guy Presents: Seth and Alex's Almost
Dove Chocolate, Martha Stewart launch multimedia program
Mars Snackfood’s Dove Chocolate and Martha Stewart Living Omnimedia will launch a program to educate Americans on the high quality of Dove chocolate, Mars...
Manwich launches new TV campaign
ConAgra Foods’ Manwich brand is launching a new television campaign promoting the full serving of vegetables found in each serving of Manwich. The media...
Muscle Flex chooses Chief Media as buyer for campaign
Muscle Flex has chosen Chief Media as its national media buyer for the Buddy Tablet Caddy and the Beagle StepFit infomercials. Chief Media handles ...
“Keep America Safe” launching on radio, web
Newsweek reports one of the Republican party's biggest fundraisers, Mel Sembler, a Florida real estate magnate, confirmed he plans to help bankroll “Keep America...