Magna updates ad forecast; looking brighter
MAGNA released an updated US Media ad revenue forecast that mentions expectations about the future have improved markedly during the past two
7UP launches “Ridiculously Bubbly” campaign
7UP has joined forces with notoriously serious celebrities to illustrate 7UP's mood-boosting capabilities. The new campaign, via Y&R San Francisco, began airing 10/12 on...
“Spirit of Bacardi” launches globally
Bacardi unveiled a new global multi-media campaign, “Spirit of Bacardi,” with the first execution dubbed “Island.” The campaign celebrates the optimism, warmth and the pioneering...
Dickies signs with Goodby, Silverstein & Partners
After 87 years, Fort Worth’s Williamson-Dickie Manufacturing has hired an AOR to create campaigns and arrange them for placement. Goodby, Silverstein & Partners San...
Nexstar launches “101 Reasons TV Advertising Works”
Nexstar Broadcasting Group announced the launch of “101 Reasons TV Advertising Works.” This corporate-produced, on-air initiative underscores Nexstar’s commitment to developing new
GM's Mark LaNeve moving to Allstate
Mark LaNeve, who is leaving his VP/sales post at General Motors on 10/15, has been tapped to join Allstate Insurance as chief marketing officer,...
Cadillac launches creative review
GM is looking for a new creative agency for Cadillac. Media, via Starcom MediaVest Group is not part of the review.“As we continue the...
NBC stars to direct film shorts for Liberty Mutual
NBC and Liberty Mutual recently asked several of the network’s stars to answer the question – “What does personal responsibility mean to you?” Their...
EMAK ending deal with BK for licensed premiums
EMAK Worldwide, a marketing services firm, announced that after Q2 its Equity Marketing agency will no longer be an approved premiums manufacturing AOR for...
Ford launches buyer-focused TV effort
The Detroit Free Press reports Ford plans to launch a 24-week TV campaign on Monday with 40 commercials featuring actual Ford customers talking about...
Wendy's to focus on freshness in new campaign
After five marketing campaigns in almost as many years, Wendy's is launching today a new campaign aimed at reviving its brand by stressing freshness...
Emmis Radio offering endorsement opportunities
Emmis Radio announced a partnership with former dMarc principals Ryan and Chad Steelberg’s Brand Affinity Technologies to offer advertisers access to 3,000+ athlete and...
Campbell launching new V8 effort
Campbell Soup Company’s V8 vegetable drink is teaming up with Produce for Better Health Foundation (PBH) to help teach people about great-tasting and simple...
Mark LaNeve leaving GM
The Detroit News reports General Motors' top U.S. sales exec is leaving the company to pursue "another opportunity." Mark LaNeve, GM's vice president for...
CDW consolidates with Ogilvy & Mather
CDW Corporation, provider of technology products and services to business, government and education, has appointed Ogilvy & Mather, North America as its AOR. The...