Anheuser-Busch roadblocks SNL
NBC Universal and Anheuser-Busch announced Bud Light Golden Wheat will be the exclusive sponsor of "Saturday Night Live" on 10/17, purchasing all network time...
IPG joins Deutsch, Lowe Worldwide
Interpublic Group will be aligning its Deutsch agency with Lowe Worldwide. Deutsch will become the North American hub of the Lowe & Partners global...
American Airlines signs for “Gourmet's Adventures with Ruth”
American Airlines is embarking on another advertising program to appeal to consumers' dual passions for travel and food. The airline launches its latest partnership...
Publicis closes Razorfish buy
Two months after striking the deal, Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft. As part of the...
Chrysler continues review
The Detroit Free Press reports Chrysler Group LLC, which has spent much less money on advertising through its bankruptcy crisis, is likely to diversify...
State Farm multicultural effort awards two singers
Vasantha Shashi of Old Bridge, NJ and Vivek Agrawal of San Francisco will realize their Bollywood dreams by singing in an upcoming film. The...
Dale Earnhardt Jr. featured in 2010 Nationwide Insurance ads
NASCAR racing superstar, Dale Earnhardt Jr. and his company JR Motorsports (JRM) will be featured in a national marketing campaign that will launch in...
Magna updates ad forecast; looking brighter
MAGNA released an updated US Media ad revenue forecast that mentions expectations about the future have improved markedly during the past two
7UP launches “Ridiculously Bubbly” campaign
7UP has joined forces with notoriously serious celebrities to illustrate 7UP's mood-boosting capabilities. The new campaign, via Y&R San Francisco, began airing 10/12 on...
“Spirit of Bacardi” launches globally
Bacardi unveiled a new global multi-media campaign, “Spirit of Bacardi,” with the first execution dubbed “Island.” The campaign celebrates the optimism, warmth and the pioneering...
Dickies signs with Goodby, Silverstein & Partners
After 87 years, Fort Worth’s Williamson-Dickie Manufacturing has hired an AOR to create campaigns and arrange them for placement. Goodby, Silverstein & Partners San...
Nexstar launches “101 Reasons TV Advertising Works”
Nexstar Broadcasting Group announced the launch of “101 Reasons TV Advertising Works.” This corporate-produced, on-air initiative underscores Nexstar’s commitment to developing new
GM's Mark LaNeve moving to Allstate
Mark LaNeve, who is leaving his VP/sales post at General Motors on 10/15, has been tapped to join Allstate Insurance as chief marketing officer,...
Cadillac launches creative review
GM is looking for a new creative agency for Cadillac. Media, via Starcom MediaVest Group is not part of the review.“As we continue the...
NBC stars to direct film shorts for Liberty Mutual
NBC and Liberty Mutual recently asked several of the network’s stars to answer the question – “What does personal responsibility mean to you?” Their...