Genesis Vizeum, a leading independent full service media network, has launched a holiday campaign for its client, VTech Technologies Canada. VTech, the creator of the electronic learning products category is the world’s leader of age-appropriate learning toys.
This project marks the first time interactive digital floor projections were used in Canadian shopping centers. Genesis Vizeum worked closely with Rouge Media Group to develop this digital campaign. Consumers can interact with the projections through various creative executions, for example: kicking away puzzle pieces to reveal the VTech product shot underneath. The boards are strategically placed near the shopping center’s holiday Santa castle and near the locations that are selling the Vtech products in several of Toronto’s area malls.
Genesis Vizeum also used television for mass reach, in addition to placement in parenting magazines and online sites through display ads, advertorials, contesting, sponsorships, e-newsletters and content.
