CC Radio, CC Outdoor move the needle for entertainment companies
Major film studios have made multiplatform deals with as of late with Clear Channel’s radio, digital, mobile and outdoor platforms. Among the deals are ...
Study shows initial advertiser attitudes toward tablet category
Frank N. Magid Associates has announced findings from consumer focus groups and one-on-one executive interviews with media buyers focused on the tablet category, its...
Initiative details Superbowl pre/post efforts
Initiative announced it has placed 10 Superbowl spots and partnerships for a range of clients (i.e. Hyundai/Kia, Dr. Pepper, Vizio, FlowTV) and is conducting...
Muhammad Ali, Christina Aguilera raise funds Haiti in Yum! PSA
Global humanitarian and sports icon Muhammad Ali along with multi-Grammy Award winner Christina Aguilera are joining forces to help the United Nations World Food...
Daystar sponsors NASCAR Team for 2010 season
Daystar Television Network, the fastest-growing faith-based network in the world, has signed on as the new primary sponsor for the Golden Gate – Richard...
NYC Media, NYC TLC launch “Be a Backseat Driver”
NYC Media, the official TV, radio and online network of NYC, and the New York City Taxi and Limousine Commission announced the launch of...
Disney, Common Sense Media launch Internet safety campaign
Disney has teamed with Common Sense Media to help kids and tweens safely navigate the internet and other digital platforms and to get parents...
Farmers Insurance, GLR name national sweepstakes winner
Farmers Insurance and GLR Networks announced the winner of their joint online sweepstakes that offered listeners across the US a chance to win an...
Mike & Mike lead multimedia march on Super Bowl
ESPN Radio’s Super Week 2010 in South Beach will feature first-ever Super Bowl simulcasts and streaming of 10 hours of weekday programming, 6 a.m.-4...
HomeAway to campaign based on National Lampoon's "Vacation"
As it marks its fifth anniversary, HomeAway, a leading online vacation rental marketplace, announced details of its first national integrated marketing campaign launching on...
ABC, ESPN, ABC Family to get “Alice in Wonderland” previews
Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network promotion for “Alice in...
Verizon Wireless title sponsor of Fuel TV's "The Daily Habit"
FUEL TV, the 24/7 action sports lifestyle network, announced that Verizon Wireless has signed on as the title sponsor for FUEL TV’s signature daily...
Experian Simmons DataStream launches for ad effectiveness
Experian Simmons announced the launch of Experian Simmons DataStream, a service delivering weekly insights into consumer trends to enable advertisers, agencies and media companies...
Aegis forms JV with China media agency
Reuters reports Aegis will extend its presence in China by forming a joint venture with Charm, a leading media agency which handles much of...
TV ads integrated in social TV environment outperform broadcast TV
Akoo, a major social music television network, unveiled results of a major ad effectiveness study in the rapidly emerging social TV space. The study...