SMGx meeting on Live Only gets bad review
An unnamed industry source who attended a meeting set by Starcom 2/4 (the first Starcom scheduled after its December open-letter announcement that
Porter Novelli named Digital AOR for Bel Brands
Porter Novelli has been named agency of record for digital activities for Chicago-based Bel Brands USA's portfolio of snack cheese products, which includes The...
Jenny Craig ends campaign after lawsuit
The AP reports Jenny Craig has agreed to end an ad campaign featuring Valerie Bertinelli as part of a legal settlement with Weight Watchers...
Online ad network adoption up 24% since 2008
69% of media planners and agencies now use online advertising networks as part of their digital ad buys, representing a 24% increase in the...
RAB Board to attend ANA conference
The RAB is partnering with the Association of National Advertisers (ANA) for its Board meeting. The RAB Fall Board Meeting will co-locate with the...
RadioTime launches Traffic Builder Campaign
RadioTime, the world’s largest Internet radio search engine, launched its Traffic Builder Campaign to help terrestrial and Internet-only radio broadcasters attract new online listeners. ...
Shari Anne Brill latest to leave Carat
The end of the “gatekeepers?” Yet another research exec has been let go in the media agency arena. Shari Anne Brill, SVP/Director of Programming...
Hyundai Super Bowl ad features new Sonata, Tucson
Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday with a total of eight ads airing throughout the...
Marketron releases “Marketron Revenue Builder”; signs Cox
Marketron, provider of management solutions for the media industry, announced availability of a new enterprise application that significantly improves radio’s ability to sell and...
McGavren Guild adds WLFM-FM Chicago
McGavren Guild Media has reached an agreement to rep WLFM-FM, “87.7FM, Chicago’s Smooth Jazz.” Broadcasting from atop the Hancock Center and helmed by SVP/GM...
AAF to present Southwest Airlines with award
The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Southwest Airlines and its portfolio...
National campaign promotes hiring folks with disabilities
The organization Health & Disability Advocates is spearheading a collaborative of 30 states, which will launch a national campaign promoting the hiring of people...
CBS sells out Super Bowl spots
Reuters reports CBS has sold all the ad spots for the television broadcast of the Super Bowl championship game this coming Sunday, the network...
truTV unveils Super Bowl ad with Troy Polamalu (video)
truTV has revealed its first-ever Super Bowl ad, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always...
Union Radio makes presentation to advertisers in Miami
Union Radio presented 1/28 in Miami its global Spanish language information and entertainment platform to an audience of media buyers, agency representatives and clients....