Univision sets 2010 upfront
Univision Communications plans to hold its upfront presentation for advertisers in NYC Thursday, May 20. Univision is among the top five broadcast networks in...
Boost Mobile reunites 1985 Shufflin’ Crew for Super Bowl spot
Boost Mobile, part of the Sprint Prepaid Group, will air a 30-second spot during the first quarter of Super Bowl XLIV. Boost’s first-ever ad...
Union Radio to make presentation in Miami
Thursday January 28th, Union Radio will present its programming lineup that attracts 26 million people every day across its network of 1,222 stations to...
Diamond Foods details Super Bowl spot
Diamond Foods will unveil a new commercial featuring two of its snack food brands -- Pop Secret Popcorn and Emerald Nuts -- during CBS’s...
Nationwide Insurance, NASCAR.COM expand partnership
NASCAR.COM and Nationwide Insurance announced a new section of NASCAR.COM devoted to covering the NASCAR Nationwide Series as never before. The customized website, which...
Scotts now official lawn care company of MLB
Major League Baseball Properties (MLBP) and The Scotts Company announced a multi-year relationship encompassing sponsorship, licensing, national MLB-themed advertising, and local Club partnerships, that...
Most Super Bowl viewers tune in for the commercials
Hard to believe, but the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a survey from The Nielsen Company. 51% of those questioned said
An open letter regarding “TV Volume Fluctuation,” CALM Act
Alan Kraemer, Chief Technology Officer, SRS Labs, has penned an open letter addressing two bills that address the higher volume level inherent in TV...
Apple, Pontiac scored $250K in media value from “24” season premiere
FrontRow-Marketing.com reports that Apple and Pontiac each received over $250,000 in Media Value from the season premiere of 24. According to Front Row Analytics,...
Canadian Broadcast Sales to rep SparkNetworks
SparkNetworks, a newly formed, Toronto-based content development and syndication division of SparkNet Communications, has partnered with Canadian Broadcast Sales for representation beginning 3/1.SparkNet Communications...
HD ads drive upgrade of SeaChange platform at DISH
DISH Network is upgrading its entire platform of SeaChange International spot ad insertion systems to meet the growing demand for high-definition ad placements across...
Magna updates ad forecast for Q1: last of the declines
Magna has released an updated forecast for advertising in the US. For Q1, Magna forecasts that US media suppliers will collectively generate 3% less
Cablevision, Comcast renew NY interconnect partnership
Cablevision Systems and Comcast Spotlight , the ad sales unit of Comcast Cable, have reached a new five-year deal to continue their partnership involving...
USA Network, Ford launch game for “White Collar”
Here’s an uncommon way to immerse a brand: USA Network has unveiled “White Collar: Chasing the Shadow” (http://chasingtheshadow.usanetwork.com), an interactive game that allows fans...
NBC more optimistic about Olympics ad sales
Sports Business Journal reports that despite claims that NBC will lose $200 million on the Vancouver Games, the Peacock Network has seen