Taco Bell rolls out low fat campaign
Taco Bell, which does some 70% of its business via the drive-thru, is introducing better choices for America with its new Drive-Thru Diet Menu,...
Panasonic picks Arnold after review
Havas' Arnold has reportedly added Panasonic's CE business following a review that began in November. Kirshenbaum Bond Senecal + Partners were the incumbent on...
ShareBuilder launches new TV campaign
ShareBuilder from ING DIRECT USA announced the premiere of a new television campaign that encourages every American to invest in their future, even if...
FedEx Express launches international campaign
The Memphis Business Journal reports FedEx Express has launched a new global ad campaign titled “FedEx Delivers to a Changing World.”The campaign highlights how...
Evian's Dancing Babies is Best Ad of 2009
A new media study among 316 viewers of three commercials from the Wall Street Journal’s list of the top five ads of 2009 revealed...
HD Radio Alliance details Q1 campaign
The HD Radio Alliance and its member radio companies march into 2010 with new spots focusing on the primary HD Radio consumer benefits: More Stations and...
Aflac initiates review
Aflac is putting its account in review. Incumbent Publicis Groupe's The Kaplan Thaler Group, which brought to life the client's iconic duck a decade...
Navy campaign wins OOH media plan award
Campbell-Ewald and Outdoor Services received top honors in the 2009 Out of Home Media Plan Awards presented by the Outdoor Advertising Association of America...
New Year to be soft for retailers
Coming out of a sluggish holiday season, the New Year doesn't hold much promise for retailers when it comes to their same store sales,...
Diamond Foods launches Pop Secret campaign
Diamond Foods will premier a new marketing campaign in support of the re-launch of Pop Secret premium popcorn. The integrated campaign includes six national...
Publicis scores Chevrolet cars
Publicis has won an integrated creative assignment for Chevrolet cars, after the agency's Seattle and Dallas offices pitched the business, reported Adweek. Campbell-Ewald, the...
Firestone official tire sponsor for MLB
Bridgestone Americas Tire Operations and Major League Baseball Properties (have entered into a multi-year integrated marketing partnership that designates the Firestone brand as the...
Citizens Financial Group selects new AOR
Citizens Financial Group has selected Ogilvy & Mather as its new advertising agency of record. The selection follows a review process that began in...
The Hartford to celebrate 200 years
The Hartford, CT-based company recently launched a new campaign targeting both small businesses and consumers in an attempt to increase its marketplace visibility. The...
MTV Networks and Subway launch new music program
MTV Networks and Subway have launched "Subway Fresh Buzz," a campaign highlighting new multimedia talent from the US. The program is anchored by SubwayFreshrBuzz.MTVIggy.com,...