Verizon Wireless title sponsor of Fuel TV's "The Daily Habit"
FUEL TV, the 24/7 action sports lifestyle network, announced that Verizon Wireless has signed on as the title sponsor for FUEL TV’s signature daily...
Experian Simmons DataStream launches for ad effectiveness
Experian Simmons announced the launch of Experian Simmons DataStream, a service delivering weekly insights into consumer trends to enable advertisers, agencies and media companies...
Aegis forms JV with China media agency
Reuters reports Aegis will extend its presence in China by forming a joint venture with Charm, a leading media agency which handles much of...
TV ads integrated in social TV environment outperform broadcast TV
Akoo, a major social music television network, unveiled results of a major ad effectiveness study in the rapidly emerging social TV space. The study...
Univision sets 2010 upfront
Univision Communications plans to hold its upfront presentation for advertisers in NYC Thursday, May 20. Univision is among the top five broadcast networks in...
Boost Mobile reunites 1985 Shufflin’ Crew for Super Bowl spot
Boost Mobile, part of the Sprint Prepaid Group, will air a 30-second spot during the first quarter of Super Bowl XLIV. Boost’s first-ever ad...
Union Radio to make presentation in Miami
Thursday January 28th, Union Radio will present its programming lineup that attracts 26 million people every day across its network of 1,222 stations to...
Diamond Foods details Super Bowl spot
Diamond Foods will unveil a new commercial featuring two of its snack food brands -- Pop Secret Popcorn and Emerald Nuts -- during CBS’s...
Nationwide Insurance, NASCAR.COM expand partnership
NASCAR.COM and Nationwide Insurance announced a new section of NASCAR.COM devoted to covering the NASCAR Nationwide Series as never before. The customized website, which...
Scotts now official lawn care company of MLB
Major League Baseball Properties (MLBP) and The Scotts Company announced a multi-year relationship encompassing sponsorship, licensing, national MLB-themed advertising, and local Club partnerships, that...
Most Super Bowl viewers tune in for the commercials
Hard to believe, but the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a survey from The Nielsen Company. 51% of those questioned said
An open letter regarding “TV Volume Fluctuation,” CALM Act
Alan Kraemer, Chief Technology Officer, SRS Labs, has penned an open letter addressing two bills that address the higher volume level inherent in TV...
Apple, Pontiac scored $250K in media value from “24” season premiere
FrontRow-Marketing.com reports that Apple and Pontiac each received over $250,000 in Media Value from the season premiere of 24. According to Front Row Analytics,...
Canadian Broadcast Sales to rep SparkNetworks
SparkNetworks, a newly formed, Toronto-based content development and syndication division of SparkNet Communications, has partnered with Canadian Broadcast Sales for representation beginning 3/1.SparkNet Communications...
HD ads drive upgrade of SeaChange platform at DISH
DISH Network is upgrading its entire platform of SeaChange International spot ad insertion systems to meet the growing demand for high-definition ad placements across...