“Title Sports Drink” hits Orlando airwaves, stores
The Electric Beverage Company announced its All Natural Title Sports Drink, distributed by Blue Gem Enterprise is now on the shelves of Walgreens Stores...
MAGNA secures first national radio, spot TV deals
MAGNA, a division of IPG’s Mediabrands, is taking a page from its national television strategy and has leveraged the collective buying power of several...
The prodigal son – Motel 6 – returns to network radio
As promised, Ira Berger, Director of National Broadcast, The Richards Group, detailed some of the Motel 6 buy we recently broke the news on. Ira tells RBR-TVBR Motel 6 (owned by major French conglomerate Accor) evaluates everything every year
Continental Tire debuts new TV spot
Continental Tire, fresh off its debut as sponsor of the GRAND-AM Continental Tire Sports Car Challenge, debuted a new television commercial during the broadcast...
Chrysler taps New Media Strategies as social media AOR
New Media Strategies, a pioneer in the online intelligence and social media engagement industries for over 10 years, was named Chrysler Group LLC's social...
DISH Network partners with NBCU on Olympics
DISH Network has partnered with NBC Universal to deliver viewers a fully interactive experience during NBCU's coverage of the 2010 Vancouver Olympic Winter Games.DISH...
Richards Group: Motel 6 buy coming down the pike
RBR-TVBR exclusive: Leave the light on? You betcha. The Richards Group confirms there is something coming soon for network radio with Motel 6. They’ve...
GM putting big bucks in radio for trucks: Q2
RBR-TVBR exclusive: We didn’t get all of the details, but RBR-TVBR has heard Starcom (formerly GM Planworks) is implementing a big radio buy, upwards...
UPS Racing unveils new commercials
UPS will introduce three new television commercials in 2010 to promote its NASCAR sponsorship along with an exciting online game that will include a...
$28 idea behind Butterfinger’s latest TV commercial
Ad creative can come from anywhere and anyone. That truth was borne out through Nestle Butterfinger's "Nobody's Gonna Lay a Finger on My Butterfinger"...
Revlon moves to MediaCom
Revlon has switched $100 million U.S. media-planning and -buying account from Aegis' Carat to WPP's MediaCom without a review, says AdAge. The split is...
Radio Mercury Awards moves to Advertising Week
The Radio Mercury Awards is pleased to announce that the 2010 Awards ceremony and reception will move to the Fall and take place in...
Walmart, P&G to offer up family-friendly TV programming
In direct response to research which says parents across America are seeking more family-oriented entertainment for the whole family to enjoy together, Walmart is...
Lotus Entravision adds two in San Diego
Lotus Entravision Reps (LER), the joint venture radio-sales rep firm repping more than 125 Spanish-language radio stations, has added two new stations owned by...
Facebook drops Microsoft ads; will sell its own
Facebook has decided to strike out on its own in the ad arena, ending its display ad deal with Microsoft. Microsoft had been selling...