MTV Networks using TRAnalytics to measure impact of ads on brand sales
TRA, Inc. announced MTV Networks has signed up to use its Media TRAnalytics, a solution to measure advertising effectiveness by establishing the impact of...
Q2 HD Radio campaign launches
The HD Radio Alliance and its member radio companies have unveiled new Q2 commercials. They focus on the primary HD Radio consumer benefits: more...
TargetSpot signs Harpo Radio for syndication, ad sales
Harpo Radio and TargetSpot, the nation’s largest Internet and mobile radio ad network, announced an agreement for Harpo Radio to provide short and long-form...
Arbitron releases RADAR 104 network ratings
Arbitron reported in its March 2010 RADAR radio network audience ratings (RADAR 104) that more than 189 million Persons aged 12+ heard one or...
Lipton launches global TV ad with Hugh Jackman
Lipton Ice Tea has aired its first TV spot starring Hollywood A-lister Hugh Jackman, "Tokyo Dancing Hotel" around the world. Jackman, famed for his...
Maxus forms Mid East alliance: BPG Maxus
GroupM’s Maxus has established a new strategic affiliation with BPG Media that provides its first presence in the Middle East and North Africa markets....
Subway sponsors Univision Radio’s concert series
Univision Radio announced a year-long sponsorship by Subway Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an...
Universal Pictures signs DonQ Rum for integration
Another tap into untapped liquor dollars: Universal Pictures and DonQ Rum, Puerto Rico’s leading rum brand, have entered into a corporate alliance. As the...
Macy’s spending more and more with network radio
Money moving from the internet and other media to radio? You got it. Macy’s over the past few months has been aggressively bringing several high end national brands into radio (especially network) with special joint promotions—these are not
Mun2 partners with Ford, T-Mobile, Subway, Kraft for “Los Twiins”
mun2, the bilingual network for young Latinos, announced its partnership with Ford, T-Mobile USA, Subway and Kraft Foods for the all-new television show, “Los...
Old Spice, E*TRADE ads provide lessons in viral marketing
Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which...
Pure Michigan Summer campaign may be axed
Michigan Economic Development Corporation President and CEO Greg Main warned that the awarding-winning Pure Michigan tourism campaign may be forced to cancel all summer...
Kantar Media says US ad spend down 12.3% 2009
Total ad spend fell to $125.3 billion as compared to 2008, according to data released by Kantar Media. Q4 2009 spend was off 6%...
Zenith Media selects Rentrak's Upfront STB Package
Zenith and Rentrak Corporation, a leader in multi-screen media measurement serving the ad and entertainment industries, announced Zenith USA will be using Rentrak's TV...
GroupM agencies to offer digital ad verification
GroupM entered into two deals with DoubleVerify and AdSafe that will allow its media agencies to definitively verify that their clients’ digital ads run...