Nielsen's local ratings move draws agency ire
Media agencies are none too happy about Nielsen's recent decision to yank its live local TV ratings beginning in January and replace them with...
GEICO Gecko teams with “The Princess and the Frog”
GEICO recently began airing two new TV spots featuring the GEICO Gecko and characters from the new animated musical from Disney, “The Princess and...
McDonald's wants the next "Voice of McDonald's"
Beginning now through 12/4, customers can vote for their favorite voice of McDonald's at www.mcdonalds.com/voice. Of the 1.6 million McDonald's restaurant employees around the...
Ikea keeps MEC after review
Ikea has re-upped with Mediaedge:cia for planning and buying in the U.S. after a global media review, beating out independent shop Horizon Media, according...
IZOD named title sponsor of IndyCar Series
Phillips-Van Heusen Corporation announced a multi-year agreement in principle with the Indy Racing League (IRL), the sanctioning body for the IndyCar Series, for its...
Bravo signs Sprint for “Real Housewives”
Bravo has partnered with Sprint as the first ever 360° multi-platform sponsor for "The Real Housewives" encompassing an on-air, online and mobile presence for...
BBDO, Chrysler split; Detroit area office to close
The Detroit Free Press confirms that BBDO, long-time Chrysler agency, will close its Troy, MI and Windsor, ON offices in late January, after Chrysler...
Visa launches Olympic campaign
Visa, Worldwide Olympic Games Sponsor for more than two decades, announced the global launch of its Olympic-themed marketing campaign for the Vancouver 2010 Olympic...
CBS, OMD partner for research
CBS Vision, the research division of CBS Corp., and OMD announced a new research partnership that will allow OMD’s clients access to the CBS...
Nielsen issues final plan on data streams in local markets
Sabrina Crow, Nielsen SVP, Director Local TV Client Services, issued a client communication 11/9 which finalizes plans for replacing Live ratings with a Live + Same Day ratings stream in its
American Eagle taps ABC Regional Sports Sales
ABC Regional Sports and Entertainment Sales, a division of ABC National Television Sales, has been appointed the exclusive ad sales rep for American Eagle...
DG FastChannel partnership with Google for ad platform
DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, has executed a media services agreement with Google. DG FastChannel...
WPP, Fox Audience Network, partner for online planning
The goal is integrated data offerings set new standard for multichannel audience insights, segmentation and media planning: Fox Audience Network and WPP announced a partnership to provide
Univision, MasterCard to launch prepaid card
Univision Communications announced a strategic alliance with MasterCard to introduce two new prepaid financial services, the Univision Prepaid MasterCard Card (Tarjeta Univision MasterCard Prepagada)...
Cadillac chooses Pandora for first mobile ad campaign
Pandora Media, the leading provider of personalized Internet radio, announced that Cadillac will be the premier and exclusive advertiser on Pandora's launch of its...