Maxwell House sponsors Wheel of Fortune for charity
Maxwell House has launched this week a partnership with America's favorite game show Wheel of Fortune, to join in the fight against domestic hunger...
CC now providing current traffic on digital billboards
Clear Channel has extended the reach of its current traffic info with a new program dubbed “Total Out of Home Network,” featuring traffic data...
RAB to present six sessions at NAB
The RAB will present sales and marketing sessions at this year’s NAB Show to be held in Las Vegas from April 10-15. They will...
Nielsen: US ad spend down 9% in 2009
Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters
NYC DOE, CC partnering in pro bono campaign
NYC Schools Chancellor Joel Klein has launched the fourth annual NYC School Survey, which engages all 1.6 million of the public school parents, teachers,...
Carl’s Jr., Hardee’s launch digital “Comfort Place”
Carl’s Jr. and Hardee’s are offering some comfort food for grown-ups. Grilled Cheese Bacon Burgers, launched at Carl’s Jr. in late January, feature all...
Univision promoting Hispanic academic achievement
Univision Communications announced the launch of “Es El Momento” (The Moment is Now), a multiplatform, multi-million dollar three-year national education initiative. Via Republica, Miami...
TargetSpot adds mobile ad platform
RBR-TVBR FIRST:TargetSpot, the nation’s largest Internet radio ad network, announced it has added a mobile ad platform and will serve up audio ads to...
Auditude signs video ad deal with Comcast Interactive
Auditude, a video ad management and monetization platform, has partnered with Comcast Interactive Media (CIM) to manage and serve its video advertising across its...
PI cable, TV household ad measurement in beta test
Last Second Media announced the first open system for calculating per inquiry (PI) rates at market values with LaserCable. The direct response television (DRTV)...
Slim Jim presenting sponsor of Wrestlemania XXVI
World Wrestling Entertainment and ConAgra Foods’ Slim Jim announced an integrated promotional deal. Slim Jim will be the “Official Meat Snack of WWE” and...
An interview before the conference: Nancy Hill: 4A’s CEO
While gearing up for the next yearly 4A’s conference in San Francisco Feb. 28 through March 3, RBR-TVBR caught up with CEO Nancy Hill to talk about
Red Robin using “YUMMM” for radio, TV effort
Red Robin Gourmet Burgers announced the launch of a new national online, television and radio campaign beginning 2/22, based on the casual dining chain’s...
Univision unveils sponsors for Latin Music Awards
Univision announced a roster of new and returning sponsors for the 22nd annual broadcast of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro...
Campbell planning new marketing for soups
Campbell Soup Company announced a comprehensive plan to boost the performance of its condensed soup portfolio in the US, a business that generated more...