GM putting big bucks in radio for trucks: Q2
RBR-TVBR exclusive: We didn’t get all of the details, but RBR-TVBR has heard Starcom (formerly GM Planworks) is implementing a big radio buy, upwards...
UPS Racing unveils new commercials
UPS will introduce three new television commercials in 2010 to promote its NASCAR sponsorship along with an exciting online game that will include a...
$28 idea behind Butterfinger’s latest TV commercial
Ad creative can come from anywhere and anyone. That truth was borne out through Nestle Butterfinger's "Nobody's Gonna Lay a Finger on My Butterfinger"...
Revlon moves to MediaCom
Revlon has switched $100 million U.S. media-planning and -buying account from Aegis' Carat to WPP's MediaCom without a review, says AdAge. The split is...
Radio Mercury Awards moves to Advertising Week
The Radio Mercury Awards is pleased to announce that the 2010 Awards ceremony and reception will move to the Fall and take place in...
Walmart, P&G to offer up family-friendly TV programming
In direct response to research which says parents across America are seeking more family-oriented entertainment for the whole family to enjoy together, Walmart is...
Lotus Entravision adds two in San Diego
Lotus Entravision Reps (LER), the joint venture radio-sales rep firm repping more than 125 Spanish-language radio stations, has added two new stations owned by...
Facebook drops Microsoft ads; will sell its own
Facebook has decided to strike out on its own in the ad arena, ending its display ad deal with Microsoft. Microsoft had been selling...
Hispanic MediaWorks to rep Telenueva TV
Hispanic MediaWorks (www.hispanic-mediaworks.com) has partnered with San Diego-based Telenueva TV for content syndication and sales.Hispanic MediaWorks will handle ad sales for Telenueva TV’s syndicated...
Toyota burning up the airwaves, says Media Monitors
Take a look at these charts: Media Monitors’ Dwight Douglas did a run from Sunday to 4PM Tuesday 2-9. Toyota is fighting the battle...
Muszynski responds to negative meeting review
Chief Investment Officer for SMGx (former Starcom USA CEO) John Muszynski, as promised, has responded to a complaint from an industry source who
Adplayerz to replace Triton Media on all ReplaceAds stations
ReplaceAds, a major source of audio, video, and display ad inventory in the Internet radio biz, announced that it has appointed AdPlayerz as its new...
MySpace inks ad deal with TargetSpot
MySpace announced they would start having audio ads on their MySpace music player. This is the first time MySpace Music will offer audio ad...
CitationAir, Imus, form marketing partnership
CitationAir by Cessna, a leader in private jet transportation solutions, announced that it has signed on as the exclusive private aviation sponsor of the...
Toyota dealers pull ABC TV ads
ABC News reports Toyota dealers in five southeast states have pulled their commercials off ABC TV local affiliates, complaining about the coverage of Toyota...