TargetSpot adds mobile ad platform
RBR-TVBR FIRST:TargetSpot, the nation’s largest Internet radio ad network, announced it has added a mobile ad platform and will serve up audio ads to...
Auditude signs video ad deal with Comcast Interactive
Auditude, a video ad management and monetization platform, has partnered with Comcast Interactive Media (CIM) to manage and serve its video advertising across its...
PI cable, TV household ad measurement in beta test
Last Second Media announced the first open system for calculating per inquiry (PI) rates at market values with LaserCable. The direct response television (DRTV)...
Slim Jim presenting sponsor of Wrestlemania XXVI
World Wrestling Entertainment and ConAgra Foods’ Slim Jim announced an integrated promotional deal. Slim Jim will be the “Official Meat Snack of WWE” and...
An interview before the conference: Nancy Hill: 4A’s CEO
While gearing up for the next yearly 4A’s conference in San Francisco Feb. 28 through March 3, RBR-TVBR caught up with CEO Nancy Hill to talk about
Red Robin using “YUMMM” for radio, TV effort
Red Robin Gourmet Burgers announced the launch of a new national online, television and radio campaign beginning 2/22, based on the casual dining chain’s...
Univision unveils sponsors for Latin Music Awards
Univision announced a roster of new and returning sponsors for the 22nd annual broadcast of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro...
Campbell planning new marketing for soups
Campbell Soup Company announced a comprehensive plan to boost the performance of its condensed soup portfolio in the US, a business that generated more...
“Title Sports Drink” hits Orlando airwaves, stores
The Electric Beverage Company announced its All Natural Title Sports Drink, distributed by Blue Gem Enterprise is now on the shelves of Walgreens Stores...
MAGNA secures first national radio, spot TV deals
MAGNA, a division of IPG’s Mediabrands, is taking a page from its national television strategy and has leveraged the collective buying power of several...
The prodigal son – Motel 6 – returns to network radio
As promised, Ira Berger, Director of National Broadcast, The Richards Group, detailed some of the Motel 6 buy we recently broke the news on. Ira tells RBR-TVBR Motel 6 (owned by major French conglomerate Accor) evaluates everything every year
Continental Tire debuts new TV spot
Continental Tire, fresh off its debut as sponsor of the GRAND-AM Continental Tire Sports Car Challenge, debuted a new television commercial during the broadcast...
Chrysler taps New Media Strategies as social media AOR
New Media Strategies, a pioneer in the online intelligence and social media engagement industries for over 10 years, was named Chrysler Group LLC's social...
DISH Network partners with NBCU on Olympics
DISH Network has partnered with NBC Universal to deliver viewers a fully interactive experience during NBCU's coverage of the 2010 Vancouver Olympic Winter Games.DISH...
Richards Group: Motel 6 buy coming down the pike
RBR-TVBR exclusive: Leave the light on? You betcha. The Richards Group confirms there is something coming soon for network radio with Motel 6. They’ve...