Cost of network prime spots drop 11% in Q4
An analysis by media agency TargetCast tcm utilizing data from NetCosts shows the average cost per unit for a primetime spot on network television in Q4 dropped 11% to $105,821 (compared to costs a year ago). FOX still had the highest unit cost at $122,098
How consumers respond to male, female voices in ads
That’s what a new study sought to find out. A lot of thought goes into the “right” voice for every ad. Certainly the tone...
Kraft Foods ties sponsorship with NCAA, CBS Sports
Kraft Foods has teamed with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands,...
New Chevy marketing effort readies
The Detroit Free Press reports the new campaign will include the cars and use “excellence for everyone,” Mark Reuss, president of GM North America,...
LifeLock to pay $12 million to settle FTC charges
LifeLock, a big advertiser on TV, and radio talk shows, has agreed to pay $11 million to the Federal Trade Commission and $1 million...
Univision names sponsors for “Nuestra Belleza Latina"
Univision Communications announced its roster of new and returning sponsors for the return of “Nuestra Belleza Latina” (Our Latin Beauty) -- the program that...
BlackArrow, Fox Cable partner on dynamic VOD ad trial
BlackArrow, provider of advanced ad solutions for new television platforms, has partnered with Fox Cable Networks to trial the BlackArrow Advanced Ad System across...
Hilton creative in review
AdAge reports Hilton Hotels has placed its creative account in review. "I can tell you we are conducting a closed review of a small...
DOT fines US Airways for violation of pricing rules
The Department of Transportation assessed a $40,000 civil penalty against US Airways for violating rules that require airline price ads to disclose the full...
Google testing TV search service; may link to Google TV Ads
Google is testing a new television programming search service with Dish Network, The Wall Street Journal reported. The article said the service runs on TV set-top boxes using Google's Android operating system and allows users to search content
Jack Hanna partners with Nationwide Insurance
Jack Hanna announced a new partnership with Nationwide Insurance. Hanna’s syndicated TV show, “Jack Hanna’s Into the Wild” and his national speaking tour, “Jack...
Mercedes-Benz launches green campaign during Academy Awards
Nestled among the tributes to Hollywood's brightest stars during the 82nd Annual Academy Awards will be a new Mercedes-Benz luminary, the S400 HYBRID. Mercedes-Benz...
“Mobil 1: The Grid” goes for Season 2 on SPEED
ExxonMobil announced that Season Two of “Mobil 1: The Grid,” a weekly 30-minute series devoted to motorsports, will kick off on SPEED at 11:30...
truTV sets upfront presentation
truTV, which is coming off a record-setting 2009, will hold its 2010 Upfront presentation 4/27. It will include a look at new and returning...
4As Top Down Policy will bottom out No Urban, No Hispanic Dictates
The setting. Board room of the New York headquarters of the American Association of Advertising Agencies.The Players-Nancy Hill, CEO/ 4As, Marc Goldstein, CEO/Group M-North...