Lipton launches global TV ad with Hugh Jackman
Lipton Ice Tea has aired its first TV spot starring Hollywood A-lister Hugh Jackman, "Tokyo Dancing Hotel" around the world. Jackman, famed for his...
Maxus forms Mid East alliance: BPG Maxus
GroupM’s Maxus has established a new strategic affiliation with BPG Media that provides its first presence in the Middle East and North Africa markets....
Subway sponsors Univision Radio’s concert series
Univision Radio announced a year-long sponsorship by Subway Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an...
Universal Pictures signs DonQ Rum for integration
Another tap into untapped liquor dollars: Universal Pictures and DonQ Rum, Puerto Rico’s leading rum brand, have entered into a corporate alliance. As the...
Macy’s spending more and more with network radio
Money moving from the internet and other media to radio? You got it. Macy’s over the past few months has been aggressively bringing several high end national brands into radio (especially network) with special joint promotions—these are not
Mun2 partners with Ford, T-Mobile, Subway, Kraft for “Los Twiins”
mun2, the bilingual network for young Latinos, announced its partnership with Ford, T-Mobile USA, Subway and Kraft Foods for the all-new television show, “Los...
Old Spice, E*TRADE ads provide lessons in viral marketing
Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which...
Pure Michigan Summer campaign may be axed
Michigan Economic Development Corporation President and CEO Greg Main warned that the awarding-winning Pure Michigan tourism campaign may be forced to cancel all summer...
Kantar Media says US ad spend down 12.3% 2009
Total ad spend fell to $125.3 billion as compared to 2008, according to data released by Kantar Media. Q4 2009 spend was off 6%...
Zenith Media selects Rentrak's Upfront STB Package
Zenith and Rentrak Corporation, a leader in multi-screen media measurement serving the ad and entertainment industries, announced Zenith USA will be using Rentrak's TV...
GroupM agencies to offer digital ad verification
GroupM entered into two deals with DoubleVerify and AdSafe that will allow its media agencies to definitively verify that their clients’ digital ads run...
Studios, MSO’s launch major effort promoting Movies on Demand
Major Hollywood studios and cable companies have joined forces for a significant push to expand consumer awareness of the value offered by Movies On Demand, a service that provides a convenient way to rent top-grossing box office hits on cable
Initiative wins global Iberostar biz
Initiative has won the global planning and buying account for hotels and resorts company Iberostar, beating five other media agencies in the review. Coordinated...
UPS teams with NCAA, CBS Sports
UPS will expand its long-standing advertising relationship with CBS Sports to become an Official NCAA Corporate Partner. The four-year agreement begins with the 2010...
J.G. Wentworth launches new TV spot
What’s better than a troupe of Vikings singing a Wagnerian operetta about selling structured settlement payments? How about a city bus full of workaday...