Mixpo works dynamic video ads into political campaigns
Mixpo, an online video ad technology company, announced its dynamic video advertising solution designed to help political candidates and campaign committees more effectively reach...
Infiniti named partner in NCAA Division I Men's hoops
Infiniti continues to expand its substantial presence in men's college basketball with the announcement that Infiniti is an "Official Corporate Partner of the 2010...
Comcast Spotlight helps retailers via VOD
Launched in November for the holiday season, Video Circulars On Demand is the first tool to make the same sale and product information featured...
TVB launches On-Air campaign for local stations
The Television Bureau of Advertising has produced four 30-second commercials, promoting the value of advertising on local broadcast stations that are expected to begin...
WideOrbit beta launches “WO Central”
WideOrbit, provider of business management software for media companies announced the beta launch of WO Central, the industry’s first, real-time, direct connection between buyers...
Bill Clinton, W launch PSAs for Haiti earthquake victims
In an effort to continue to encourage Americans to support the relief efforts in Haiti, Presidents Bill Clinton and George W. Bush appear in...
Sprint effort asks, "What Can You Do With 4G?"
In a new marketing campaign, Sprint asks people to stretch their minds and consider the possibilities of turbo-charged wireless - aka 4G. Similar to...
Ancestry.com to sponsor, team with NBC
Ancestry.com, the world's largest online family history resource, has teamed up with NBC as sponsor of the upcoming "Who Do You Think You Are?"...
Maxwell House sponsors Wheel of Fortune for charity
Maxwell House has launched this week a partnership with America's favorite game show Wheel of Fortune, to join in the fight against domestic hunger...
CC now providing current traffic on digital billboards
Clear Channel has extended the reach of its current traffic info with a new program dubbed “Total Out of Home Network,” featuring traffic data...
RAB to present six sessions at NAB
The RAB will present sales and marketing sessions at this year’s NAB Show to be held in Las Vegas from April 10-15. They will...
Nielsen: US ad spend down 9% in 2009
Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters
NYC DOE, CC partnering in pro bono campaign
NYC Schools Chancellor Joel Klein has launched the fourth annual NYC School Survey, which engages all 1.6 million of the public school parents, teachers,...
Carl’s Jr., Hardee’s launch digital “Comfort Place”
Carl’s Jr. and Hardee’s are offering some comfort food for grown-ups. Grilled Cheese Bacon Burgers, launched at Carl’s Jr. in late January, feature all...
Univision promoting Hispanic academic achievement
Univision Communications announced the launch of “Es El Momento” (The Moment is Now), a multiplatform, multi-million dollar three-year national education initiative. Via Republica, Miami...