BK launches “Whiplash Whopper” for “Iron Man 2”
Burger King is taking customers into the world of “Iron Man 2,” opening in theaters 5/7, with an action-packed national promotion featuring the Whiplash...
RAB launches “Account Manager” sales management platform
The Radio Advertising Bureau says it's a new online app and platform that incorporates real-time account management with CRM, projections and forecasting, and order...
truTV holds first upfront
truTV revealed details about several additions to the network’s lineup of original programming at its first upfront (4/27). Programming includes a second season of...
Mediaguide: Q1 Retail rebounds!
As we’ve been underscoring so much lately here and here, it is now being confirmed: According to the latest Mediaguide review of radio advertising across...
DIRECTV, DISH Network launch “ASAP”
DIRECTV Group and DISH Network announced the launch of the Advanced Satellite Advertising Platform (ASAP), a new interactive ad platform giving national television advertisers...
Chevrolet account moves after 91 years (video)
General Motors announced Friday that all of its Chevrolet advertising account is moving to Publicis after 91 years with Campbell-Ewald, owned by rival mega-agency Interpublic Group. The move completes a transition that began in December
Group M launches Midas Exchange for corporate barter
WPP announced the formation of a new corporate trading division to help clients secure media credits in exchange for underperforming assets. The new company,...
CMT names Media Storm AOR for media
Media Storm has been named the media buying and planning agency of record for Country Music Television (CMT). The announcement was made by Media...
Barnes & Noble launches campaign for NOOK eBook reader
Barnes & Noble has introduced a major campaign for its popular NOOK eBook Reader, which explores the personal, transportive nature of books and Barnes...
P&G signs with Oprah Winfrey Network
Procter & Gamble has signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, or OWN. The deal spans...
Mountain Dew DEWmocracy 2 campaign launches
PepsiCo's Mountain Dew is once again tapping the collective intelligence of its most passionate consumers to help write a new chapter in the beverage's...
John Tesh, Amway Global launch “Intelligence for Your Life” brand
Amway Global and John Tesh are introducing a new line of products under the same brand as Tesh's Intelligence For Your Life radio show....
NDS, others put $20 million into BlackArrow ad system
A boost for time-shifted and on-demand ad buying: BlackArrow, a worldwide provider of advanced ad solutions for new television platforms, has closed $20 million...
KNX-AM breakfast to help small business
A group of local business leaders and entrepreneurs will lead a panel discussion entitled “Building a Business as the Economy Recovers” as part of...
UPS mail campaign offers free carbon neutral option: Earth Week
UPS announced a special promotion for Earth Day, the global celebration of the Earth and the environment, celebrated every April 22nd. From April 19-23,...