Retail is moving more dollars than ever into radio
We’ve been hearing this quite a bit lately: the medium is changing—meaning the way the dollars are coming into radio. Retailers like Macy’s, Lowe’s,...
MAGNA ups US ad revenue forecast
MAGNA has issued a somewhat rosy updated US Media Advertising Revenue Forecast, following on its most recent quarterly update in January
DG, Univision partner for HD commercial content
DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, announced a partnership with the Univision Television Group that will...
Nielsen shutters SpotScan service
As we mentioned back in February, Nielsen has shut down its commercial tracking service SpotScan. Nielsen spokesperson Karen Gyimesi tells RBR-TVBR it was officially...
“Project Roadblock” partnership with TVB goes mobile
The Open Mobile Video Coalition’s real-world showcase of Mobile Digital Television, scheduled to take place this spring with local television stations transmitting to viewers...
Nielsen releases "Fourth Screen Network Audience Report"
In the last four months of 2009, adults 18+ were exposed to 237 million video ads per month in the 10 location-based video networks...
How Apple might beat Google at mobile advertising
Apple, still riding high from a successful iPad launch, added another feather in to its cap 4/8: iAd is a mobile ad platform that could result in bigger revenue
Sapporo USA taps Moosylvania Marketing
Sapporo USA, producer of Sapporo, the #1 selling Asian beer in the U.S., has chosen Moosylvania, the digital, branding and promotion agency, from among...
40 Principales sponsors racers in Motorcycle Road Racing World Championship
Union Radio’s contemporary hit music network, 40 Principales, announced its sponsorship of racers in all three categories of the Motorcycle Road Racing World Championship,...
The Nielsen Company launching multicultural campaign
The Nielsen Company is unveiling its new full scale 2010 “You Matter” ad campaign this month. “You Matter” illustrates how ethnic communities are positively...
DirecTV sponsoring commercial-free show on MLB Network
MLB Network will debut “Solid 60 presented by DirecTV,” a 60-minute block of highlights, updates and live look-ins telecast commercial-free, on Friday, April 9th...
Tiger's late father stars in new Nike ad (video)
Nike has unveiled a new commercial featuring Tiger Woods and the voice of his deceased father, Earl Woods, using recordings that appear as though...
Fazoli’s names Brokaw AOR
Fazoli’s, fresh off the launch of a new prototype restaurant and menu, is taking its brand to a new agency. Following a review, the...
Right Guard introduces Total Defense 5 on Celebrity Apprentice
Total Defense 5, the newest addition to the Right Guard line of antiperspirants and deodorants, has partnered with NBC’s The Celebrity Apprentice for the...
Internet ad revenues reach record $6.3 billion in Q4 '09
The Interactive Advertising Bureau and PricewaterhouseCoopers released the IAB Internet Advertising Revenue Report for FY 2009