Ace Hardware launches first national Hispanic campaign
Ace Hardware is rolling out its first-ever national Hispanic campaign, via REVOLUCION. The agency tells us three 30-second Spanish-language TV spots are airing nationwide...
Coca-Cola dives into social media campaign
Coca-Cola North America wants everyone to join “fins” in a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy,...
"Pure Michigan" ad premiere week detailed
Now that the Pure Michigan tourism campaign is back on track after almost being axed, the state is rolling out the red carpet for...
Walmart to debut campaign for Straight Talk service
Walmart is launching a TV advertising campaign touting its Straight Talk prepaid wireless service, promising savings of up to $850 per year. The ad...
BET Networks holds 2010 upfront presentation
During its annual upfront presentation in NYC 4/14 at the Nokia Theatre, BET Networks revealed new consumer research, new programming strategy including scripted programs...
Michigan business group launching ad campaign
The group of business and university executives known as Business Leaders for Michigan (BLM) has come up with an interesting metaphor for fixing the...
2009 U.S. ad market declines 12%
The economic crisis hit the U.S. advertising market much harder than expected, with overall revenue dropping from $77 billion in 2008 to $67 billion in 2009. According to the new Yankee Group report, “2009 Advertising
Retail is moving more dollars than ever into radio
We’ve been hearing this quite a bit lately: the medium is changing—meaning the way the dollars are coming into radio. Retailers like Macy’s, Lowe’s,...
MAGNA ups US ad revenue forecast
MAGNA has issued a somewhat rosy updated US Media Advertising Revenue Forecast, following on its most recent quarterly update in January
DG, Univision partner for HD commercial content
DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, announced a partnership with the Univision Television Group that will...
Nielsen shutters SpotScan service
As we mentioned back in February, Nielsen has shut down its commercial tracking service SpotScan. Nielsen spokesperson Karen Gyimesi tells RBR-TVBR it was officially...
“Project Roadblock” partnership with TVB goes mobile
The Open Mobile Video Coalition’s real-world showcase of Mobile Digital Television, scheduled to take place this spring with local television stations transmitting to viewers...
Nielsen releases "Fourth Screen Network Audience Report"
In the last four months of 2009, adults 18+ were exposed to 237 million video ads per month in the 10 location-based video networks...
How Apple might beat Google at mobile advertising
Apple, still riding high from a successful iPad launch, added another feather in to its cap 4/8: iAd is a mobile ad platform that could result in bigger revenue
Sapporo USA taps Moosylvania Marketing
Sapporo USA, producer of Sapporo, the #1 selling Asian beer in the U.S., has chosen Moosylvania, the digital, branding and promotion agency, from among...