McGavren Guild, Entravision sign for El Paso, Sacramento
McGavren Guild Media has agreed with Entravision to rep the company’s English-language radio stations in both the El Paso, Texas and Sacramento, California markets.Led...
DNA named AOR for Simple Mobile
DNA Seattle, an independent marketing communications firm, has been named agency of record for Simple Mobile (http://www.mysimplemobile.com), a new MVNO (Mobile Virtual Network Operator)...
Adidas, Disney unveil kids wear line
adidas and Disney announced an all-new product line for infants and children, combining adidas Kids top performance products with classic Disney characters Mickey Mouse...
Ad spend in U.S. down 11.5% Q1-Q3
According to Nielsen, spending on advertising fell 11.5% in the first three quarters of 2009, compared to the same time period in 2008. Preliminary...
Chrysler picks Universal McCann for media
Chrysler Group has selected IPG’s Universal McCann to handle planning and buying, succeeding Omnicom Group Inc.'s PHD, whose contract with Chrysler ends next month....
Red Robin details 2010 TV marketing
Red Robin Gourmet Burgers has provided its marketing and development plan update for fiscal 2010. The company plans to include television media in support...
TNS: U.S. ad spend declined 14.7% Q1-Q3
Total measured ad expenditures in the first nine months of 2009 dropped by 14.7% as compared to the same period in 2008, according to...
Gurus see leveling off in 2010, slow ad recovery
“Television is resilient,” said Magna Global forecaster Brian Wieser as the forecast panel kicked off day two of the UBS 37th Annual Global Media and Communications Conference in New York
GroupM: Global ad recovery to begin in 2010; not so in U.S.
Global ad spend is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to...
Six million more listen to RADAR-affiliated stations vs. last year
Radio reaches more than 236 million persons aged 12+ over the course of a typical week, according to the RADAR 103 National Radio Listening...
Charlie Rahilly now running CC Radio's "National Advertiser Platforms Group"
Former Premiere Radio Networks President Charlie Rahilly is now President of “Clear Channel Radio National Advertiser Platforms Group,” overseeing all national ad sales for...
Radio team to improve marketing mix models with Arbitron
Arbitron and a consortium of radio industry leaders agreed to collaborate on an initiative intended to improve the analytical methods used by advertisers to...
GE to make $345 million ad buy from NBCU
General Electric has committed to buy at least $345 million in advertising from NBC Universal over five years after selling a controlling stake in the company to Comcast, according to a regulatory filing
Chrysler names Fallon new AOR
AdAge reports Chrysler has hired Publicis Groupe's Fallon to handle creative work for Chrysler brand, handled for years by Omnicom Group's BBDO.The news came...
Sun Products picks MindShare
WPP/Group M’s Mindshare has been named media AOR in the U.S. for The Sun Products Corporation, a provider of well-known household brands including all®...