Kaiser Permanente running multi-platform campaign in September


Television, radio print and online will all be a part of an advertising campaign emphasizing the importance of integrated health care. Kaiser Permanente says the focus will be on “prevention, wellness and ‘thriving’ at every stage of life.”

The intent of KP is to showcase its “integrated health care delivery system and the organization’s commitment to the health and wellness of the whole family — beginning at birth.”

“These commercials expand on Kaiser Permanente’s message of total health,” said KP’s Debbie Cantu. “The ads ‘Plus One’ and ‘Where Do Babies Come From?’ celebrate children and families and underscore Kaiser Permanente’s personalized approach to medicine. The ‘Integrated Care’ spot highlights the benefits of Kaiser Permanente’s coordinated care. We are proud to emphasize our commitment to healthier communities and comprehensive care to promote a culture of wellness — Kaiser Permanente’s point of differentiation.”