Lindt enlists tennis star Roger Federer for truffle campaign (video)
Tennis great Roger Federer will be busy competing in the US Open tennis tournament, and will also be appearing on television in an ad for Lindt
MyRadio announces three advertising partners
What is MyRadio, you may ask? It is an Internet-based In-Store Radio Network playing foreground music, while delivering targeted ads. Highly desirable stores get...
Microsoft moves cloud-computing biz to Deutsch
Microsoft has shifted a chunk of its advertising (the cloud-computing business) to IPG’s Deutsch, New York, from WPP's JWT. The move comes after an...
The Nielsen Company sponsors Steve Harvey Hoodie Awards
The global provider of media and consumer information and analytics will help celebrate the goodwill and good works of America’s most valuable community members...
Discover to serve as new Orange Bowl Title Sponsor
Discover Financial Services, the Orange Bowl Committee and ESPN announced an agreement has been reached for Discover to be the title sponsor for the...
Unilever and AMC team for ad vignettes with
Credit Unilever's pioneering "reverse upfronts," in which brand managers work with media companies (in this case was Mindshare Entertainment) to develop ideas on how to...
Media Monitors details primaries ad spend
As we all know, this is an election year and on 8/24 two major primaries took place in Florida and Arizona. Media Monitors will...
Nissan launches "Innovation for All" branding effort
The new marketing initiative aims to showcase the strength of Nissan's product portfolio and build on 10 straight months of sales growth for the...
Horizon Media reorganizes Audiohorizon division
Horizon Media, the largest independent media services agency in the world, announced changes for the company’s recently rebranded audio division – Audiohorizon - which...
BP-funded advertising bringing visitors to Florida
More people visited Florida in Q2 than did a year ago, good news for a tourism industry that was scrambling at the time to...
Gotham wins Denny's $60 million account
For Q2, Denny's reported same-store sales decreased 6.2% at company units and 5.9% at franchised units, likely due to IHOP’s increased market share. In...
Nutrition and Tampa, FL spots revealed
According to Arbitron, Tampa, FL is the 19th largest radio market with a population of 2,379,300. It was the 18th market a year ago....
Paul Davis launches campaign on The Weather Channel
Paul Davis Restoration, a national franchise company and provider of fire, water and mold damage restoration services for residential and commercial properties will launch...
Entravision to present at Innovative Dealer Summit
Entravision Communications announced eremy Basil Dannebohm, Internet Sales Manager for Entravision/Denver, will participate in the upcoming automotive dealer event called “Innovative Dealer Summit” being...
GM snags Hyundai marketer for Chevy
General Motors tapped Hyundai's top U.S. marketer, Chris Perry, making him Chevrolet's fourth top marketer in the past 13 months. This is the latest...