American Express debuts latest effort with Conan O
American Express launched its latest television spot with Conan O’Brien, who recently debuted on TBS with his new late-night show. Titled "Curtain," the :60...
TVB releases Purchase Funnel study
Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major...
CC Radio, Fisher House partners in promotion
Clear Channel Radio is launching a promotional campaign in support of the Fisher House Foundation and its mission of providing a "home away from...
Ft. Myers and medications spots revealed
According to Arbitron, Ft. Myers-Naples-Marco Island, FL is the 62nd largest radio market with a population of 814,700. According to Media Monitors, the #1...
Kahlua launches
Kahlua, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, "Delicioso." With a focus on...
Political ad spend up 16% over previous week
Wells Fargo Equity Securities (Marci Ryvicker and Timothy Schlock) have been tracking political ad dollars up to the 11/2 elections. They provide a weekly...
New Boost Mobile campaign debuts on network, cable
Boost Mobile has debuted its latest campaign, which features a 20-foot tall giant who is having a rough time dealing with his oversized stature....
Best Buy consolidates media with Starcom
Best Buy has consolidated its nearly $300 million planning and buying account with Publicis Groupe's Starcom. The account was previously split, with Starcom managing...
San Francisco Board of Supervisors OK
Similar to the Santa Clara, CA ordinance passed this August, The San Francisco Board of Supervisors gave preliminary approval 11/3 to banning toy
In the Raw launches
Cumberland Packing Corp., makers of the “In The Raw” family of all-natural sweeteners—Sugar In The Raw and its zero-calorie sibling, Stevia Extract In The...
PumpTopTV Network, Nielsen partner for gas pump measurement
Bringing quantitative measurement to the gas pump, Outcast has partnered with Nielsen to measure and report network audience traffic each month across the industry's...
Charlotte and motion picture spots detailed
According to Arbitron, Charlotte, NC is the 24th largest radio market with a population of 2,040,000. According to Media Monitors, the #1 radio advertiser...
Pistachio nut commercial stars former Gov. Rod Blagojevich (video)
A national TV commercial for Wonderful Pistachios starring Rod Blagojevich, the former governor of Illinois, aired for the first time Sunday night during Game...
Wendy's, Bravo Group launch campaign for Hispanic market
Wendy's International and its Miami-based Hispanic agency The Bravo Group, announce the launch of Wendy's "Sabor de Verdad" campaign for the U.S. Hispanic consumer...
Kohl's details 2010 Holiday Campaign
The retailer’s 2010 integrated holiday campaign leverages messaging from the “The More You Know, The More You Kohl’s” platform. Key messages such as “Give,...