Dove goes cross-platform with NBCU Digital Entertainment
NBC Universal Digital Entertainment, NBC Universal Digital Sales and Unilever’s Dove brand have formed a new mobile entertainment portal for women – “Dove Good2Go.” ...
Univision names branded entertainment partners for "Eva Luna"
Univision Studios’ first primetime dramatic production, “Eva Luna” (via Venevision) unveiled branded entertainment partners for the upcoming novella. As the leading sponsor, General Motors’...
Finding an emotional connection is key to finding customers
Arylessence is in the fragrance business, but a report just released shows ways to connect with consumers and motivate them to take your product to the cash register can spur creative thinking for just about any product and service. Think about all
Go Daddy details Super Bowl advertising
Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and...
Subway Fresh Artists regional winners named
To support new music discovery and up-and-coming artists, Clear Channel Radio, in collaboration with OurStage.com, partnered with Subway to kick off a nationwide campaign...
West Hollywood billboard tax initiative to be on the ballot
The West Hollywood City Council certified the Billboard Tax Initiative and met the state's election code requirements to be on the March, 2011 Ballot....
Arbitron releases 2010 Network Radio Today
Arbitron released its 2010 Network Radio Today, a national profile of network radio and its listeners. The report illustrates how network radio can rapidly...
Nike launches LeBron James "Rise" campaign
“Rise” is a new multi-media effort featuring reigning two-time NBA MVP LeBron James speaking in his own voice. In the film, he addresses his...
AMEX sweepstakes lets viewers volunteer with GLEE cast
Here’s a new, win-win take on product integration: American Express revealed details on the Members Project Sweepstakes as part of its collaboration with FOX’s...
Hilton Hotels integrates with Hawaii Five-0
CBS’ re-imagined Hawaii Five-0 TV drama series which premiered 9/20 includes numerous scenes unfolding at Hilton Hawaiian Village Beach Resort & Spa’s tropical setting....
Honolulu and Internet Services spots revealed
According to Arbitron, Honolulu, HI is the 64th largest radio market with a population of 769,200. According to Media Monitors, the #1 radio advertiser...
PHD taps Andrew McLean as new US CEO
Less than two years after being named CEO for PHD’s US ops, Scott Hagedorn is leaving to head the Annalect Group, a new digital...
Univision expands "Ya Es Hora,
In an extension of its long-term commitment to engage Hispanic America in the U.S. electoral process, Univision is increasing its efforts as the Midterm...
Political ad spend up 15% over last week
Wells Fargo Equity Securities (Marci Ryvicker and Timothy Schlock) are tracking political ad dollars until the 11/2 elections. They also provide a weekly snapshot...
Dell spending big bucks on You Can Tell It
Dell plans to spend “hundreds of millions” of dollars on a new campaign to promote its computers and devices aimed at consumers. The campaign’s...