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While watching the closing ceremony of the 2024 Summer Olympics in Paris, public speaking coach Rosemary Ravinal felt inspired to look for a link between public speaking and the Games. "One is about delivering powerful speeches while the other is about competing in sports," she writes in this new column.

A new report that focuses on the major trends shaping programmatic advertising over the coming 12 months finds that brand safety is a top concern for some 60% of advertisers and agencies surveyed.  This has resulted in 76% of respondents spending as much as 40% less on open web advertising.

She most recently served as Partner and Chief Strategy Officer for Noise Digital, a performance marketing, technology and analytics agency which was acquired by Havas Media Network in Spring 2023. Now, she's been appointed as its new Canadian President.

Are your broadcast media sales executives continually searching for a quicker, more efficient way to bypass "surface street congestion" and find the freeway free of traffic, putting them one step ahead of the competition? Perhaps making AI your "GPS to Sales Success" is a solution worthy of consideration, and a Radio Masters Sales Summit session will be sure to fill your memory tank with fuel for future growth.

Opportunity exists in unlikely places, and finding opportunity brings in new revenue streams. One radio company is filling the void created by the shuttering of local newspapers, and a Radio Masters Sales Summit session will deliver a bevy of fresh insights designed to bring more dollars to AMs and FMs.

A new collection of products designed to help political advertisers win over the electorate this presidential election has been brought to market by the ad sales division of Comcast Advertising.

In this column, veteran public relations executive and public speaking coach Rosemary Ravinal looks at nine non-verbal elements one can practice achieving smoother transitions in a speech or presentation. 'If you have a microphone in one hand, you can still gesture with the other," she says.

A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it. 

Brand managers and CMOs want it, even as Congress seeks to block it from U.S. users short of its sale to an entity not connected to the Chinese Communist Party. Now, iSpot is delivering audience reach metrics to them for advertising and promotional messages appearing on the TikTok platform.

Scheduled for October 9-10, NAB Show New York is designed to offer innovation showcases, networking opportunities, and learning sessions. The Marconi Radio Awards will again be held at the event, celebrating outstanding achievements in radio.

Across the globe, product placement has been a popular way to get a brand message across without a commercial. In 2023, total spending rose year-over-year in the U.S. But, the growth rate slowed from 2022, fresh data from PQ Media show.

Transitions in speech can greatly assist a public speaker, allowing for a smooth flow from one point to another. What are transitions in speech? Public speaking expert and veteran public relations executive Rosemary Ravinal shares them in this new column.

One big department store chain is stepping up its "back to school" efforts not only on national TV, but on radio as well. At the same time, another department store chain is revving up its radio spots in a significant way as a new Verizon campaign heats up with AM/FM activity.

Yes, summertime is a big time for QSRs to pump up their spot plays at cable television. But for the week ending July 21, the effort Burger King put into Spot Cable is nothing short of a royal win.

"As a result of this transaction, local media markets will have access to one streamlined offering to deliver precise, geo-targeted messages across streaming TV, search, online video, display, audio, out-of-home, and social," the companies said on Thursday.