Ford launches Pandora campaign featuring Jewel, John Legend
Bad news for radio: Ford announced a new campaign on personal internet radio leader Pandora to show consumers what's possible when content, technology and...
Local Focus Radio adds Mid-Atlantic office
Local Focus Radio is adding a new regional office to cover Philadelphia, Washington D.C. and Richmond and has hired radio vet Jessica Jones to...
Futbol de Primera opens NYC sales office
After a successful summer with record network radio ratings during the FIFA World Cup, Fútbol de Primera Radio (FDP) is expanding its sales division...
Jacksonville, FL, Candy, Gum & Snacks spots revealed
According to Arbitron, Jacksonville, FL is the 46th largest radio market with a population of 1,144,400. According to Media Monitors, the #1 radio advertiser...
RADAR 106 cume: 2 million more listeners than year ago
Arbitron’s cume audience estimates for the 53 RADAR-rated networks indicate that Network Radio delivers more listeners across major buying demos as compared to the...
2009 ad effectiveness overview
In advance of the Advertising Week in NYC, The Nielsen Company prepared a fact sheet to provide a high-level snapshot of ad spend and...
IAB makes calls for creative revolution in ad formats
In a move to fuel online creativity and move more brand marketing dollars to interactive, the Interactive Advertising Bureau announced a competition to develop...
National spot radio experiencing strong regional gains
This, according to the latest market update memo that Katz Media CEO Stu Olds shared with clients 9/27. He tells them, the National Spot...
2009 ad effectiveness, spending trends
In advance of the Advertising Week in NYC, The Nielsen Company prepared a fact sheet to provide a high-level snapshot of ad spend and effectiveness trends. $117B was spent on all U.S. advertising in 2009. 57% of all ad spend in 2009 went into Television, making it the largest medium for
Regional Reps adds WAAM-AM
Regional Reps Corp., specializing in small and medium market radio stations, has signed an exclusive rep agreement with WAAM-AM in Ann Arbor, MI. Regional...
Clear Channel to have big presence at Advertising Week
Looks like the NAB-RAB Radio Show will have a few less in attendance this year from Clear Channel, as its radio, outdoor and digital...
Home Depot, MRM part ways for digital, CRM
McCann Worldgroup’s MRM has split with Home Depot, nine months after scoring digital and customer relationship management (CRM) duties according to an internal MRM...
Media Monitors details political ad spend for 9/15-9/21
With the races heating up and the money pouring in like a river, Media Monitors released political ad figures from around the country for...
Nielsen to unveil new online GRP metric
In the ongoing quest to provide an online measurement comparable to the way other media are measured, Nielsen is expected to unveil the new...
DG FastChannel releases delivery solution for long-form DR
DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, will offer an industry-first solution that will enable digital delivery...