Radio Mercury Awards final round judges selected
The 20th Anniversary Mercurys panel includes some of the leading creative minds in the ad business, and represents not only top radio advertisers, but...
Commercial radio supports amateur radio with PSAs (audio)
PSA:
Radio is stepping up to promote amateur radio in times of disaster, explains Howard B. Price, CBCP, MBCI Dir., ABC News Business Continuity &...
A look at programming trends for the 2011-2012 upfront
Most network programming trends revolve around three basic genres
Cartoon Network goes Looney Tunes with Spirit Airlines
Turner Broadcasting System’s Cartoon Network has debuted a new advertising vehicle onboard Spirit Airlines. Turner Media Group brokered the deal, an interior plane wrap...
Primetime upfront issues: network erosion and mid-season repeats
Traditional television is no longer necessarily the first screen for younger viewers. No secret that the broadcast networks have problems. Every year their audience
Charlotte, Local Cars & Light Truck Dealers ads examined
According to Arbitron, Charlotte-Gastonia-Rock Hill, North Carolina is the 24th largest radio market with a population of 2,040,000. The #1 radio advertiser in Charlotte...
Most-liked ads of Q1 detailed
An analysis of the top ads debuting in Q1 of this year revealed that, while Super Bowl ads were among some of the best...
Sugar farmers sue corn processors over labeling corn syrup as "sugar"
Last year, the Corn Refiners Association began a campaign to rebrand controversial sweetener high fructose corn syrup (HFCS) as "corn sugar." American sugar farmers...
Clorox sponsors Univision special
Univision’s second annual primetime special “Intimamente... Compartiendo Entre Amigas” (Intimately...Sharing Among Friends), hosted by Univision personality Giselle Blondet, will air on 4/30, at 7:00...
Telemundo launches "El Poder de Saber" PSA effort
This is the eighth year: “El Poder de Saber” (The Power of Knowing) is a multiplatform PSA campaign for the new season and will...
Pizza Patron launches new radio and TV effort
For more than a year, the company has been crafting its new marketing strategies to focus on a younger, bi-cultural demographic. So this week,...
Azteca America to stick with "infront" presentations
Azteca America says it will continue this year in the 2011-2012 upfront season with its strategy of “infront” presentations to over 100 clients and...
"Where America Happened" media buy detailed
Beginning the first week of May, the Journey Through Hallowed Ground (JTHG) Partnership will launch a six-week campaign inviting visitors to experience heritage sites...
New Aflac duck voice comes from radio (video)
The surprise, though, is that he
Local Focus Radio adds Salem Communications/Atlanta
Local Focus Radio has expanded in 10 states, with 15 new groups and 37+ stations since January. Its latest addition is national representation for...