Lipton Iced Tea teams with Pandora
To celebrate its new 100% natural line, Lipton and Pandora are treating tea drinkers to a unique look at music via its "The Natural...
LA radio, television, cable spot numbers detailed for April
Los Angeles’ citizens were listening to, watching, and reading over 720,000 ads last month, with agencies and their clients investing over $415 million to...
Prudential launches "Bring Your Challenges"
Prudential Financial’s new US campaign which launched 5/24, builds on its 135-year history of meeting Americans’ financial challenges. The effort includes television, outdoor, digital,...
Expectant parents featured in 2011 Subaru Legacy campaign (video)
Subaru of America has launched a new campaign targeting the Chinese-American market. Produced in Cantonese, Mandarin and English, the effort features the 2011 Subaru...
Akron, OH and higher learning spots spelled out
According to Arbitron, Akron, Ohio is the 76th largest radio market with a population of 598,100. The #1 Radio advertiser in that market last...
Traditional media's ad spend flattening
After plunging by 18.5% in 2009, ad spend on traditional media is on a slow rebound. Spending was estimated to be up 2.1% in 2010, to $127.2 billion
1800 Tequila launches cable effort with Michael Imperioli (video)
The new $18 million campaign airing this month across various cable networks features Sopranos star, Michael Imperioli and serves as an evolution of their...
Buck Robinson wins Circle of Excellence Award
Robinson Radio is a leading one stop shop radio-only ad agency based in Richmond, VA. President & CEO Buck Robinson recently won of Washington...
Dairy Queen most effective QSR TV advertiser in 2011
Ace Metrix, a television ad effectiveness researcher which provides data on the creative lifecycle of campaigns, revealed that Dairy Queen (which has broken seven...
The CW details new ad initiatives
Along with Dawn Ostroff, departing President of Entertainment, and Mark Pedowitz, the new President of The CW releasing their new fall schedule 5/19 at The CW
Dove, "Dancing with the Stars" highlight "real woman"
Dove and the ABC hit show gave one “real woman” the opportunity to get a taste of what celebrities experience on the weekly series....
The Tacher Company signs Hemisphere Media
Tacher Southeast Regional Sales Manager, Brigid Correll announced the company has signed a national rep deal with Hemisphere Media, parent of KLAV, The Talk...
Auto ad buying getting a bit tentative, again?
If demand goes up against a limited supply, it does present a problem at the lots. So in reaction, cutting incentives is one thing, but cutting advertising is another. Pat McNew, former PHD EVP explains:
Publicis Groupe to buy Rosetta
Rosetta Marketing Group will significantly up Publicis Groupe’s digital and interactive marketing service offerings. Rosetta, one of the largest and fastest-growing independent digital agencies...
Miami, Discount Department Store ads detailed
According to Arbitron, Miami is the 12th largest radio market with a population of 3,647,200. The #1 radio advertiser in that market last week...