Arbitron’s cume audience estimates for the 53 RADAR-rated networks indicate that Network Radio delivers more listeners across major buying demos as compared to the prior RADAR network audience report. Compared to one year ago, the September 2010 RADAR 106 report saw an increase in the number of people reached by network radio from the RADAR 102 period for key buying and selling demographic groups. The report revealed more than 2 million additional listeners for Persons 12+.
|
Demographic |
RADAR 102 (September 2009) |
RADAR 106 |
Change (000) |
||
|
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
|
Persons 12+ |
187,711 |
73.5 |
189,833 |
73.8 |
2,122 |
|
Adults 18+ |
170,612 |
74.0 |
172,464 |
74.2 |
1,852 |
|
Adults 35+ |
118,400 |
73.9 |
119,053 |
73.5 |
653 |
|
Adults 18-49 |
101,942 |
75.3 |
103,329 |
76.5 |
1,387 |
|
Adults 25-54 |
96,107 |
75.8 |
97,458 |
76.9 |
1,351 |
The PPM data included in the RADAR 106 release are from the Houston-Galveston, Philadelphia, New York, Los Angeles, Riverside-San Bernardino, Chicago, San Francisco, Dallas-Ft. Worth, Atlanta, Washington DC, Detroit, Boston Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul, San Diego, from Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh, PA, Metro markets for the Summer 2009, Fall 2009, Winter 2010 and Spring 2010 surveys and; from Portland, OR, Sacramento, Cincinnati, Cleveland, Salt Lake City-Ogden-Provo, San Antonio, Kansas City, and Las Vegas for the Fall 2009, Winter 2010 and Spring 2010 surveys.
The ratings cover the period June 25, 2009 through June 23, 2010.
The sample size for the RADAR 106 report is 386,378 persons aged 12+. This large sample ensures more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which report all individual DMAs.
