Natalie Swed Stone on audio measurement issues
There is no one-size-fits-all approach..online audio continues to grow and suppliers want the flexibility to serve all marketers and markets, and monetize all platforms - Audio in pieces will make it more difficult to understand, plan and buy
Kantar: ad spend up 1.5% in Q1-Q3
Total ad spend for the first nine months this year was up 1.5% from a year ago and finished the period at $104.7 billion,...
Lincoln and Team Detroit to form new, dedicated agency
It doesn’t have a name yet, but the luxury-oriented boutique agency, to launch 1/1 will be dedicated to Lincoln's brand reinvention and creative marketing...
Leo Burnett forecasts human behavioral trends in 2012 (video)
Leo Burnett Chicago released its first annual study of people and behavior highlighting six key consumer trends that will have a lasting effect on American brands and marketers
TargetSpot signs Spanish Broadcasting System
TargetSpot, the largest digital audio advertising network, will deliver in-stream audio ads for SBS radio stations, expanding its network an additional 1.3 million unique...
Holiday car ads fail to impress consumers
In spite of the introduction of more than 150 new ads plugging new models and holiday promotions, automotive advertisers have experienced a lukewarm reception...
Y&R employee killed in Madison Ave. elevator incident
Suzanne Hart, 41, Young & Rubicam’s Director of New Business Content and Experience, was crushed and killed by an elevator that began rising as...
WSJ critiques iAd mobile ad service
Facing challenges winning over customers for its iAd mobile ad service, Apple is softening its approach as it loses ground to Google in the...
Arbitron's RADAR 111: DG, Premiere, USRN tops
Arbitron rankers for network radio Persons aged 18-49 and Persons aged 25-54 have Dial-Global’s Complete FM Network, Contemporary Network and Adult Power once gain...
Pepsi, Pandora to celebrate the Grammys
Pandora, The Recording Academy and PepsiCo announced a multi-layered campaign that will harness and capture the excitement around the 54th Annual Grammy Awards on 2/12. As the premier sponsor of Grammy-related content on Pandora,
Jon Bon Jovi's first-ever endorsement is Advil (video)
The rocker gives a glimpse into his busy—and sometimes painful--life in a new ad for Advil. It’s his first verbal endorsement of a product...
WGN Radio partners with agency to present "Carols for Kids"
The public caroling will feature Chicago Blackhawks, Jim Cornelison and other local Windy City celebs: WGN Radio and Chicago-based agency Schafer|Condon|Carter are partnering to...
Pure Michigan winter ad campaign launched (video)
The campaign has been placed throughout the state and in surrounding states for the coming weeks. Pure Michigan winter billboards have gone up in...
Cablevision sues Verizon over multimedia campaign
Cablevision Systems has sued Verizon Communications for allegedly running advertising that misrepresents Cablevision's Internet speeds, based on old info. The TV, radio, direct mail...
The Tacher Company opens Midwest office
The Tacher Company continues to grow at a rapid pace, this time adding a Midwest office, in addition to Seattle, Boston, Detroit, Florida, LA...