General Motors has launched a new campaign touting extended range of the plug-in electric vehicle. GM CEO Dan Akerson said in the campaign that he “couldn’t be prouder” of the technology the company uses to produce the Volt. The campaign includes full-page ads in 19 U.S. daily newspapers, including the New York Times, as well as a TV ad that will debut on Fox News channel.
GM’s new “normal” ad calls the Volt “the car America had to build,” filmed in the Detroit suburb of Hamtramck, MI. In the spot, Volts are seen being assembled through the streets of Hamtramck.
Akerson recently testified before the US House Subcommittee to discuss safety issues surrounding the Volt. This, after a recent Volt fire took place after a National Highway Traffic Safety Administration crash test. The car has been getting bad publicity ever since.
“Although we loaded the Volt with state-of-the-art safety features,” Akerson explained, “we did not engineer the Volt to be a political punching bag. And that, sadly, is what it’s become.
“For all of the loose talk about fires, we are here today because tests by regulators resulted in battery fires under lab conditions that no driver would experience in the real world. In fact, Volt customers have driven over 25 million miles without a single, similar incident.”