Ron Foth Advertising scores two MGM Casinos
Columbus, OH-based Ron Foth Advertising has been named AOR for MGM Resorts International's two Mississippi casinos. The agency will create complete campaigns for Beau...
Carl's Jr. hypes Made from Scratch Biscuits in SoCal (video)
The QSR chain is now offering Hardee’s Made From Scratch Biscuits at more than 300 restaurants in Los Angeles, Orange, Riverside, San Bernardino and...
Google airs 5 of the 10 most effective web TV ads
Google has broken five of the top 10 most effective TV ads featuring websites YTD, according to Ace Metrix. Its most effective ad, “Dear Sophie,”...
Heineken sponsoring Univision's Latin Grammys pre-show
Heineken will be the exclusive sponsor of the pre-show that will lead into the 12th Annual Latin Grammy Awards. “La Experiencia Heineken” (The Heineken...
Political advertising & spot TV in 2012
As we move forward into the 2012 election cycle, current estimates from Kantar Media’s Campaign Media Analysis Group place a record $3.2 billion in...
4A's amends agency Ownership and Search Agreement position papers
Thomas Finneran, 4A's EVP/Agency Management Services, notified members that the 4A's Board has approved amendments to two new 4A's position papers that re-enforce guidance...
V2 Cigs debuts national TV campaign
The electronic cigarettes manufacturer kicked off its new DR national television campaign on 11/3. The TV ad airing on various national channels in the...
Schwab launches new campaign (video)
Charles Schwab spokesperson Michael Cianfrocca tells RBR-TVBR the latest ads will appear on TV, print, digital and mobile. TV ads will appear in a...
Jeep effort hypes 2012 Wrangler Call of Duty: MW3 Special Edition (video)
The new campaign includes broadcast, print, digital, social media and experiential events including electroluminescent billboards. The brand also is introducing a new tagline: "The...
BBDO, UM score ExxonMobil for global assignment
UM and ExxonMobil have partnered for more than 50 years on the Lubricants & Specialties line of business. Now it gets the whole operation...
Democrat attack ads target 25 GOP House incumbents
Democrats are launching (11/7) biting mudslinging radio ads in the districts of 25 House Republicans, claiming they
Church's Chicken effort includes radio, TV
The quick service restaurant chain has launched its new "You Bring It Home" campaign, via Atlanta-based Trend Influence. The first general market and Spanish...
IAB releases ad verification conduct guidelines for comment
Its “Guidelines for the Conduct of Ad Verification” is now open for public comment. The framework, developed in conjunction with the Media Rating Council...
New Discover TV spots feature NHL players
On 11/1, Discover launched two new national “Peggy” ads featuring Blackhawks center Patrick Kane and Boston Bruins goalie Tim Thomas. Both 30-second spots showcase...
Kohl's holiday campaign using national TV, radio
The Kohl's Department Stores integrated effort emphasizes unprecedented value to all customers this holiday, given the economy and spending outlooks for the season. "Love...