The Tacher Company opens Midwest office
The Tacher Company continues to grow at a rapid pace, this time adding a Midwest office, in addition to Seattle, Boston, Detroit, Florida, LA...
Zenith: US ad growth to be 2.2%
Expecting increases in ad spend of 3.5% in 2012 and 2013. Outlook is in part the result of strong U.S. retail sales. Broadcasters remember, the more you know about the consumer and their buying intentions and behavior the better your local sales efforts will increase. It is all about the Consumer!
Revlon goes global with Mediacom
WPP/GroupM’s MediaCom Worldwide has scored global media planning and buying by Revlon for all of its brands. MediaCom, which has been Revlon’s media AOR...
Magnaglobal downgrades 2011, 2012 ad growth estimates
Magnaglobal’s global forecast, released at the UBS 39th Annual Global Media and Communications Conference 12/5, shows media owners’ revenue growth for 2011 and 2012...
Phoenix Media Xchange launches for radio ad buying
While the last five years or so have seen more online exchanges for buying and selling media, some haven’t lasted. Softwave/SWMX and BuySellBid.com were...
Online advertising needs to represent more than added value
Two online businesses, Vevo & Pandora, topped the latest Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. Not...
Jaguar launches new TV ad (video)
The luxury automaker has a new ad, “Jaguar at Play” that spotlights its high performance cars and new design. The new 30-second spot is...
Nickelodeon to dole out makegoods
Viacom’s Nickelodeon will have to give away some inventory to compensate advertisers for an unprecedented ratings shortfall. The network started to experience ratings declines...
Q3 Internet ad revenues up 22%
Much of this growth is spurred by technology increases in smartphones and tablets. Internet ad growth includes all things mobile
2012 advertising expected to grow 1%
Individual medium growth trends in 2012 will reinforce a
Aleve debuts new "Kris's Day" campaign (video)
At the North Pole, Santa is stretched to the limit trying to get everything done in time. He’s struggling with back pain, and the...
China banning commercials during dramas in 2012
The free-market model of ad-supported television has made major strides in China over the last decade, however, next year, there is going to be...
Miami congresswoman wants Allianz ads pulled from media
Rep. Ileana Ros-Lehtinen (R-FL), who heads the House Foreign Affairs Committee, wants U.S. media to sever ties with Allianz, a German insurer that owes millions to Holocaust survivors. The lawmaker is pressuring National Public Radio stations, CNBC and others to stop. sticky wicket, indeed
Mobile advertising up dramatically
Q3 2011 Digital Consumer Portrait identified how Smartphone owners plan to utilize their mobile phones during the holiday shopping season while inside of retail outlets. This study revealed 32% of consumers plan to use their mobile devices to help research products
More on latest Chrysler 300 media buy
The latest TV spot in Chrysler's "Imported from Detroit" campaign, via Wieden+Kennedy Portland, includes a TV that ad airs nationally Thanksgiving Day during Lions-Packers...