Inter/Media scores Joe Theismann for DR campaign
Inter/Media Advertising says Joe Theismann, former NFL star quarterback, will star in a campaign for New Vitality's Super Beta Prostate All–Natural Supplement. Super Beta...
Majority of Iowa ads attacking Gingrich
Anyone seeking an explanation of GOP presidential hopeful Newt Gingrich's recent drop in Iowa polls may see why in a new analysis of Iowa...
Santorum launches radio ad after Iowa polls jump (audio)
Republican presidential hopeful Rick Santorum is aiming to capitalize on his recent increase in the polls with a new radio ad airing statewide in...
McCann loses Lufthansa creative
IPG’s McCann Erickson Berlin office has lost its Lufthansa global creative business to Hamburg, Germany-based Kolle Rebbe in a three-year deal. McCann held the...
J.C. Penney, Saatchi parting ways
Under new leadership, J.C. Penney has added new partners to its agency roster and in that effort, squeezed out its AOR of five years,...
Newt Gingrich launches "Main Street" TV ad (video)
Newt Gingrich’s 2012 presidential campaign released its new ad, “Main Street,” which began airing statewide in Iowa 12/28. Candidates for the 2012 Republican presidential...
Frito-Lay sued over all-natural claim (video)
Should genetically-modified ingredients qualify as all natural? That’s what a judge will have to decide. But this is not the first class action suit...
Chevy looks to indie filmmakers for new ad (video)
Chevrolet—and increasingly global brand--is going global to create a Super Bowl XLVI TV spot by offering independent filmmakers from 32 countries a chance to...
New BP ad shows progress on Gulf restoration (video)
Shortly after the Deepwater Horizon accident, BP said it took to the airwaves with its “Voices of BP” campaign, featuring employees committing to the...
Esurance debuts "Insurance for the Modern World"
The direct-to-consumer car insurance company has launched a new integrated ad campaign around the concept, "Insurance for the Modern World." The effort, via Leo...
Facebook to insert ads in news feed next year
Your friends' latest photos, status updates and shared links on Facebook will soon include their interactions with advertisers. Such "sponsored stories" will "gradually" appear...
The Tacher Company signs 22 new stations
Radio rep firm The Tacher Company, Inc. proudly announced new national rep deals with Dakota Radio Group, MT Shasta’s KZRO FM and High Plains...
The Tacher Company opens NYC, Detroit offices
Managing partners, Joe Costello and Greg Tacher have tapped Alex Doyle to open a New York City office for the rep firm as it...
NBC Sports Group creates "Red Bull Signature Series"
The NBC Sports Group, its action sports arm Alli Sports, and Red Bull Media House have formed a partnership for the development of a...
Radio seller sees red flag on agency buying practices
There seems to be monopolistic antitrust violations taking place in media negotiations. For example agency negotiators are telling us big chunks of their budgets