History Will Be Made returns for 2011 Stanley Cup Playoffs
Last year’s NHL and NBC Sports Group’s “History Will Be Made campaign” will return for the 2011 Stanley Cup Playoffs but with an expanded...
BBB beefs up Advertising Accountability Program
The Council of Better Business Bureaus is closer to its goal of monitoring online advertising data collection of consumers, and informing them. Implementation of...
Disney review chooses Carat, Publicis Groupe
Disney will reportedly split its $1 billion media account between Aegis' Carat and a Publicis Groupe consortium, following 10 years with incumbent Starcom (didn’t...
Pandora launches Toyota's "Legends & Icons" campaign
Pandora Media unveiled a multi-year campaign with Toyota entitled "Legends & Icons," that pairs Toyota vehicles with corresponding musical genres and artists.
Chicken of the Sea launches new campaign (video)
Chicken of the Sea, via Campbell-Ewald, is launching a new campaign featuring the iconic Mermaid in a series of radio spots and online video...
United goes with new campaign, post-merger
The Chicago Sun-Times reports the merged United Airlines unveiled its first campaign from the Kaplan Thaler/New York, best known for creating the iconic Aflac...
Pandora expands ad execs team
Pandora is beefing up its local, regional and national ad sales team, scaling their ad solutions to meet with demand for more localized buys....
Tap Me unveils in-game mobile ad platform
Tap Me unveiled the industry’s first in-game, mobile ad platform, which enables brands to engage with gamers in a way that adds value to...
Continental TV signs WBNX-TV
The Winston Broadcasting Network Station in the Cleveland market was signed by Continental Television Sales, a division of the Katz Television Group for national...
Arby's launches "It's Good Mood Food"
It’s a “campaign philosophy” that will resonate across the company, including in-store. The new effort – Arby’s. It’s Good Mood Food – includes national television...
Jeep debuts effort for 2011 Jeep Compass
The new campaign called "Bloodline" has made its debut this evening on local and national broadcast channels across the country. Chrysler Group spokesperson Dianna...
Arizona, drug companies spots revealed
According to Arbitron, Phoenix is the 15th largest radio market with a population of 3,326,200 and it keeps growing. According to Media Monitors, the...
In the midst of suit, new Taco Bell campaign includes employees (video)
The second effort from the Yum Brands chain to battle a consumer rights class-action suit filed 1/19 by a law firm on behalf of...
Omaha Steaks join Celebrity Apprentice
Omaha Steaks will appear as a featured company in the new season of NBC's reality series, The Celebrity Apprentice, which premieres 3/6 at 9...
Michigan passes legislation for tourism campaign
The on-again, off-again ongoing effort is now on again, as Michigan Gov. Rick Snyder and lawmakers passed legislation (HB 4160) providing a total of...