Montreal and Finance & Mortgage Services spots examined
According to Statistics Canada, Montreal is the 2nd largest radio market in Canada with a population of 3,859,318. According to Media Monitors, the #1...
Stoli taps Rokkan for digital
Rokkan NYC has been named digital agency of record for Stolichnaya Vodka, replacing LBi, the London shop with new US offices. Stoli is owned...
Snapple integrates with "The Amazing Race"
Snapple launched its new Papaya Mango Tea on the long-time CBS reality hit 3/27 in Kolkata, lndia. The limited-edition tea was integrated into the...
ARF names winners for David Ogilvy, Great Mind Awards
The Advertising Research Foundation (ARF) announced winners of the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research and 2011 ARF Great Mind...
Aflac looking for new voice for its duck
Having given comedian Gilbert Gottfried the heave-ho for a PR faux pas, the insurance company Aflac is trying to drum up some good PR...
SCBA's Mary Beth Garber moving to Katz
Quite a bit of activity at Katz Media Group, with the recent restructuring and now its Katz Radio Group (KRG), announced that Southern California...
Susan Credle named Chief Judge for 2011 Radio Mercury Awards
She’s the chief creative officer, Leo Burnett USA as this year’s Chief Judge for the 20th Anniversary Radio Mercury Awards competition. She’s also the...
Cartoon Network holds upfront; 13 new series on the sked
At its upfront presentation at Jazz at Lincoln Center in NYC 3/23, Cartoon Network unveiled new content that included 13 animated series and the...
Denver and alcohol spots reviewed
According to Arbitron, Denver-Boulder, CO is the 19th largest radio market with a population of 2,391,700. According to Media Monitors, the #1 radio advertiser...
U.S. ad spending to be up 3.7% in 2011
Carat has upped its projection for U.S. ad spend growth in 2011, and has done a bit of forecasting for 2012. Carat had projected a 1.7% increase 2011
Dial Global takes RADAR 108 in 18-49; 25-54
Pretty much the norm for the company: Dial Global took the top three spots, respectively, in both demos for its Contemporary, Complete FM and...
WALA, WFNA launch campaign to stop texting while driving
LIN Broadcasting’s WALA-TV (Fox), WFNA-TV (CW) and fox10tv.com Mobile-Pensacola have launched "W82TXT" (Wait to Text), a community awareness effort that encourages drivers to not...
U.S. ad spend up 6.5% last year
And advertisers finished the year at $131.1 billion total spend. Q4 was up 7.0% versus last year, propelled by the smaller advertisers outside the Top 1000. TV spend remained strong through the year
AMEX campaign shows rewards points are social currency
American Express’ latest integrated campaign launched 3/17 shows the possibilities that exist within its Membership Rewards program, with a focus on demonstrating how points...
Shane's Rib Shack launches "Tender Loving Chicken" TV effort (Video)
Shane’s Rib Shack, a Petrus Brands company, has begun its “Tender Loving Chicken” television ad campaign, which reveals the company’s best kept secret --...