CKE Restaurants tap Kate Upton for Southwest Patty Melt (video)
CKE’s Carl’s Jr. and Hardee’s are known for their use of pop-culture icons in their advertising, so casting Kate Upton as their latest spokeswoman...
Hampton Hotels launches “Feel the Hamptonality” (video)
Hampton Hotels’ newest campaign, “Feel the Hamptonality,” is geared towards male and female business travelers, leisure travelers and millennial travelers. Each spot highlights a...
Chrysler debuts new “Imported from Detroit” spots (video)
Four new 60-second TV spots from the Chrysler/Fiat group via Wieden + Kennedy, Portland make up the latest entry in automaker's campaign that began...
Visible World awarded key ad addressability patent
Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by...
Expedia.com names 180LA as new AOR
Omnicom’s 180LA will direct brand strategy, creative, execution and integration across all formats, including digital. 180LA will develop and launch an integrated campaign later...
Chevrolet consolidates with new global agency
Chevrolet’s two largest advertising agencies will form a new JV to strengthen the brand globally and bring 280 jobs to the venture’s new HQ...
ABC Sports & Entertainment Regional Sales to rep WFN
WFN: World Fishing Network has tapped ABC Regional Sports and Entertainment Sales (ABC RSES) as its exclusive ad sales representative. The agreement, covering a...
COREY developing campaign for Atlantic Broadband
National branding agency Corey McPherson Nash (COREY), announced a new multimedia campaign with Atlantic Broadband. Creative is aimed at customer acquisition and upgrade. "Get...
Ford launching new Escape via NBC’s “Escape Routes” (video)
Ford will become the first automaker (3/31) to launch a vehicle through primetime TV with "Escape Routes,"
“Dump Starbucks” campaign launched over gay marriage
The National Organization for Marriage, which is lobbying against gay marriage is asking coffee drinkers all over the world to boycott Starbucks because of...
Kohl’s to launch American Idol collection
Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment and Bravado announced plans to launch an exclusive American Idol apparel collection. The newly created Authentic Icon...
North Carolina, Time Warner Cable partner on tourism
In an effort to attract visitors, the North Carolina Division of Tourism has formed a partnership with Time Warner Cable Media to air long-form...
Arbitron releases RADAR 112 cume estimates
As is the case with each RADAR AQH release, Arbitron has subsequently released cume audience estimates for the 46 RADAR-rated networks. This time around,...
The Tacher Company signs Cherry Creek Radio
The Tacher Company does it again: This time with Cherry Creek Radio and their 61 stations spanning nine western states. Joe Schwartz, President/CEO of...
Kohl’s launches “Shop to Win”
Kohl’s Department Stores announced its spring integrated marketing campaign, featuring Olympic gold medalists Dara Torres (swimming),