Univision launches integrated consumer engagement group
IMT is responsible for the ideation and execution of multi-platform concepts across Univision Communications – Network TV, Local TV and Radio, Online and Mobile.
Romney buys big against Santorum
e group is already buying $1.4 million in ads in two states that do not vote for weeks.
Huggies gets major backlash from “The Dad Test”
Pennsylvania dad Chris Routly has launched an online petition asking Huggies to yank the ads.
Time Warner Cable launches Enhanced iTV
With Enhanced iTV, they now have the added ability to deliver a targeted message based upon the time of day.
UGG launches integrated campaign for men
Because UGG has generally been viewed as a cold-weather footwear brand, this campaign was designed
The Tacher Company signs Southern Oklahoma Radio Center
KKAJ-FM is the only 100,000 watt radio station along Interstate 35 between Oklahoma City and Dallas.
Radio’s national audience matches the political landscape
The study, conducted from Fall 2010 to Fall 2011 with 208,274 respondents Adults aged 18+, looked at party
The Tacher Company signs Mountain Wireless
Says GM Jay Hanson: “We have three radio stations in the market and each have a great story that needs to be told."
Eight advertisers flee El Rushbo—so far
ProFlowers criticized the comments as "beyond political discourse to a personal attack"
TV buy details given on Embassy Suites campaign
Embassy Suites Hotels’ “366 Days of More” campaign expands the “More” by honing in on moments
Agency: Arbitron station blacklists not hurting our data
“Agencies always have access to all of the data. In terms of the networks, apparently it’s not going to affect
Harley-Davidson launches new campaign
The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders.
Embassy Suites launches “366 Days of More” (video)
The contest is also being announced on the syndicated daily entertainment magazine “Extra” by the spokesperson for More, a nameless character who pontificates about the More found at Embassy Suites in the brand’s advertising and social media efforts.
Ron Paul campaign details Super Tuesday ads (video)
The 30-second spot ‘Plan’ is lighter and centers squarely on Paul’s same balanced budget proposal.
Upfront just beginning
Things will be a little different this year. Google/YouTube, Yahoo, Hulu, AOL and Microsoft are planning a two-week upfront.