“Dump Starbucks” campaign launched over gay marriage
The National Organization for Marriage, which is lobbying against gay marriage is asking coffee drinkers all over the world to boycott Starbucks because of...
Kohl’s to launch American Idol collection
Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment and Bravado announced plans to launch an exclusive American Idol apparel collection. The newly created Authentic Icon...
North Carolina, Time Warner Cable partner on tourism
In an effort to attract visitors, the North Carolina Division of Tourism has formed a partnership with Time Warner Cable Media to air long-form...
Arbitron releases RADAR 112 cume estimates
As is the case with each RADAR AQH release, Arbitron has subsequently released cume audience estimates for the 46 RADAR-rated networks. This time around,...
The Tacher Company signs Cherry Creek Radio
The Tacher Company does it again: This time with Cherry Creek Radio and their 61 stations spanning nine western states. Joe Schwartz, President/CEO of...
Kohl’s launches “Shop to Win”
Kohl’s Department Stores announced its spring integrated marketing campaign, featuring Olympic gold medalists Dara Torres (swimming),
DG dominates the RADAR dojo
Arbitron has released the RADAR March 2012 (RADAR 112) network ratings. The composition this time around is quite different than the
Pure Michigan kicks off 2012 campaign
The Pure Michigan national cable TV campaign for spring and summer hit the airwaves across the country 3/19. It runs through June. This year,...
Busch Beer, The Marshall Tucker Band team for new spot (video)
The Marshall Tucker Band's "Can't You See" is currently used as the commercial theme song for two
Mindshare scores Rent-A-Center
GroupM’s Mindshare has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment planning and
B101 wins Silver ADDY Award
“We are extremely honored to be recognized for this award, especially as the only radio station to ever win,” said Lee.
ZO expects 3.6% increase in ad spend for 2012 in U.S.
Looking ahead, we expect to see slight increases in network radio adspend of 3%, 2% and 1% in 2012, 2013 and
National advertisers affecting Rush’s bottom line
To date, Premiere has stood by El Rushbo, defending his right to express opinions
Toyota launches campaign for Prius c
The letter "c" in the Prius c moniker represents "city." It's designed to function as an urban-friendly
U.S. ad spend was up 0.8% in 2011
“The contrast of resilient TV spending and waning budget allocations to other traditional media was plainly evident