AOL offering GRP guarantees for online video
As the digital content NewFronts approach, AOL will offer marketers guaranteed audience delivery for online video ad campaigns bought across its properties. This is...
Media Monitors debuts local Internet ad data
Media Monitors has unveiled a new service: local Internet ad tracking intelligence available in the suite of analytical services already offered for radio, TV,...
NFL to allow casino ads over next two seasons
The National Football League will allow teams to accept advertising from casinos during the next two years. A memo sent to all 32 teams...
WPP gives preferential treatment to DG, 24/7 Media partnership
DG, the world's leading ad management and distribution platform, announced today a strategic partnership for deeper collaboration in ad technology between MediaMind, its online...
Yahoo, Ford launching web reality series
The new Ford Focus Electric campaign will be entirely digital and run entirely on Yahoo, which plans to launch the Focus Electric-sponsored "Plugged In"...
DDB launches latest “The Fabric of My Life” ad (video)
DDB New York has introduced (4/9) the latest installment of its four-year The Fabric of My Life campaign with two TV spots featuring two...
Macy’s signs to sponsor iHeartRadio contest
Clear Channel Media & Entertainment is promoting a music talent contest on more than 270 radio stations and associated websites. Macy’s has been signed...
Analyst: Improved visibility for ad agencies
Business is improving and visibility is increasing for many multinational corporations. At Barclays Capital analyst Anthony DiClemente thinks that should translate into larger advertising...
DQ debuts new national TV campaign (video)
Via Grey NYC, Dairy Queen has rolled out a new national TV campaign this month that depicts everyday people in real life situations, but...
Intel launches Ultrabook Campaign
Intel’s biggest marketing campaign in nearly a decade kicked off with television, online and print. “A New Era of Computing,” via Venables Bell &...
Beasley bestows latest President Club Award
Beasley Broadcast Group announced Todd Greck has been named the Company’s “Overall Winner of the President's Club” for the calendar year 2011.
The President’s...
BK launches star-studded campaign for new menu (video)
National advertising kicked off this week with new spots featuring David Beckham, Mary J. Blige, Salma Hayek, Jay Leno, Steven Tyler and Sofia Vergara....
GroupM launches “GroupM Next”
GroupM Next is a new innovation unit to support the ongoing efforts of its four agencies Maxus, MEC, MediaCom and Mindshare. The focus is...
Newcastle Brown Ale TV buy detailed
The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created via AOR Droga5. The campaign launched...
Newcastle Brown Ale launches first TV effort
The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created by the brand’s new AOR Droga5....