Intel launches Ultrabook Campaign
Intel’s biggest marketing campaign in nearly a decade kicked off with television, online and print. “A New Era of Computing,” via Venables Bell &...
Beasley bestows latest President Club Award
Beasley Broadcast Group announced Todd Greck has been named the Company’s “Overall Winner of the President's Club” for the calendar year 2011.
The President’s...
BK launches star-studded campaign for new menu (video)
National advertising kicked off this week with new spots featuring David Beckham, Mary J. Blige, Salma Hayek, Jay Leno, Steven Tyler and Sofia Vergara....
GroupM launches “GroupM Next”
GroupM Next is a new innovation unit to support the ongoing efforts of its four agencies Maxus, MEC, MediaCom and Mindshare. The focus is...
Newcastle Brown Ale TV buy detailed
The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created via AOR Droga5. The campaign launched...
Newcastle Brown Ale launches first TV effort
The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created by the brand’s new AOR Droga5....
CKE Restaurants tap Kate Upton for Southwest Patty Melt (video)
CKE’s Carl’s Jr. and Hardee’s are known for their use of pop-culture icons in their advertising, so casting Kate Upton as their latest spokeswoman...
Hampton Hotels launches “Feel the Hamptonality” (video)
Hampton Hotels’ newest campaign, “Feel the Hamptonality,” is geared towards male and female business travelers, leisure travelers and millennial travelers. Each spot highlights a...
Chrysler debuts new “Imported from Detroit” spots (video)
Four new 60-second TV spots from the Chrysler/Fiat group via Wieden + Kennedy, Portland make up the latest entry in automaker's campaign that began...
Visible World awarded key ad addressability patent
Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by...
Expedia.com names 180LA as new AOR
Omnicom’s 180LA will direct brand strategy, creative, execution and integration across all formats, including digital. 180LA will develop and launch an integrated campaign later...
Chevrolet consolidates with new global agency
Chevrolet’s two largest advertising agencies will form a new JV to strengthen the brand globally and bring 280 jobs to the venture’s new HQ...
ABC Sports & Entertainment Regional Sales to rep WFN
WFN: World Fishing Network has tapped ABC Regional Sports and Entertainment Sales (ABC RSES) as its exclusive ad sales representative. The agreement, covering a...
COREY developing campaign for Atlantic Broadband
National branding agency Corey McPherson Nash (COREY), announced a new multimedia campaign with Atlantic Broadband. Creative is aimed at customer acquisition and upgrade. "Get...
Ford launching new Escape via NBC’s “Escape Routes” (video)
Ford will become the first automaker (3/31) to launch a vehicle through primetime TV with "Escape Routes,"