MagnaGlobal: 2012 ad revenues to climb 2.2%
MagnaGlobal estimates that ad revenues (ex. Political & Olympics – P&O) grew 1.6% in Q4 2011. As for FY 2011, US ad revenues (core...
Telemundo signs Chevy, Verizon for “Mia Mundo”
Telemundo Media, Chevrolet and Verizon Wireless announced "Mia Mundo," the first-ever bilingual branded-entertainment crossover series, will launch on Thursday, 5/3 and air on Telemundo.com...
Nespresso Coffee launches US campaign
Nespresso, a division of Nestle that sells single-serve espresso machines and capsules of coffee worldwide, debuted its first US television advertising 4/30. The 30-second...
Regional Reps signs Forum Broadcasting
Regional Reps Corp., specializing in ad sales representation for small and medium market radio stations, has signed an exclusive agreement with Forum Broadcasting in...
The Tacher Company signs Sierra Radio
The Tacher Company announced an exclusive national rep deal with Sierra Radio, which O&O’s has six stations in northeastern California. Sierra Radio includes:
KMYC AM,...
AOL unveils “AOL On” at NewFront
At its NewFront presentation to some 450 advertisers and agencies 4/24 in NYC, AOL announced plans to launch an online video network that lump...
NBC asking $1M for Thanksgiving-Night NFL game ads
Upfront climate getting hot: NBC is asking for a whopping $1M per ad in its new Thanksgiving-night NFL broadcast. NBC will attempt to get...
YouTube debuts Google AdWords for video
In a post this week on the YouTube blog, Baljeet Singh (group product manager) introduced Google AdWords for video. Up to now, YouTube has...
DHL Express “Delivers the World Faster” with radio in Chicago
The world's leading international express services provider has invested to enhance and expand its pick-up and delivery services in the Chicago area. Amid the...
P&G launches “Thank You Mom” in anticipation of Olympics (video)
Procter & Gamble, an Olympic Partner, launched their nationwide P&G Thank You Mom campaign today, in celebration of 100 days to go until the...
AdSafe to integrate media data into Nielsen Online Campaign Ratings
Nielsen and AdSafe Media will integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings. Nielsen will use AdSafe...
Bud Light, Subway integrate with “Corazon Valiente”
Telemundo Media signed Bud Light and Subway restaurants to the latest branded entertainment activations in its newest action-packed, original primetime telenovela "Corazón Valiente" (Fearless...
Tacher signs Tan Talk Radio Network
Independent rep firm The Tacher Company has aligned with the TanTalk Radio Network consisting of six radio stations in three states. The Tan Talk...
Shaw’s signs with Red Sox Radio Network, WEEI
Entercom Communications and Shaw’s Supermarkets are continuing their relationship with WEEI Sports Radio and the Red Sox Radio Network with the launch of the...
The Tacher Company signs Florida Talk Radio
The Tacher Company does it again—this time signing Florida Talk Radio, LLC’s News-Talk WSRQ 106.9 FM/1220 AM in the Sarasota-Bradenton, FL market. Along with...