Judge upholds FTC’s POM deceptive ad complaint
In an initial decision, Chief Administrative Law Judge D. Michael Chappell upheld a Federal Trade Commission complaint, and ruled that POM Wonderful LLC, its...
Comcast Media 360 forms; Starcom brings first clients
Comcast Spotlight, the ad sales division of Comcast, is launching Comcast Media 360 (CM 360), a new business unit focused on helping marketers take...
Local TV ads preferred by presidential candidates
During Q1, campaigns for the five leading U.S. presidential candidates—Newt Gingrich, Barack Obama, Ron Paul, Mitt Romney and Rick Santorum—placed nearly 66,000 advertisements on...
Young Hispanic women want health info
A survey from Cultur Health notes that young Hispanic women in the 25-35 age bracket crave information on health care. Of interest is the...
Romney releases first TV ad for the presidential race (video)
We didn’t think it would take long, after Obama’s campaign beat him to the punch: Mitt Romney's presidential campaign has released a new television...
Dennis Miller signs Regal Assets
Comedian Dennis Miller, host of Dial Global’s nationally syndicated radio program, "The Dennis Miller Show," will be endorsing Regal Assets on his show as...
The Tacher Company signs Lynchburg Radio Group
Lynchburg Radio Group Stations include WKHF FM, WIQO FM and WXCF FM in the Lynchburg-Roanoke Virginia market. Tacher is now the group’s national sales...
Bring big data to TV buying TV audience fragmentation
May marks a time of year when advertisers, media agencies and networks crouch to their starting-block positions in anticipation of the start of TV’s...
Dish CEO responds to network criticism of “Auto Hop”
Dish Network says it has “respect” for broadcast networks after executives at NBC and Fox criticized and questioned its rollout of Auto Hop, a...
GM to pull Facebook advertising; Ford to increase
General Motors will cease running paid ads on Facebook, according to The Wall Street Journal. GM execs had determined its advertising on the social...
Tequila Avion launches first TV campaign (video)
“Choose Pleasure” is the tagline of Tequila Avion’s first-ever TV campaign, via Walton Isaacson New York. The effort includes 60-, 30- and 15-second ads,...
Networks not a fan of DISH’s “Auto Hop”
During the NBC’s upfront presentation 5/14 at Radio City Music Hall, NBC Broadcasting Chairman Ted Harbert told the audience that Dish's new DVR commercial...
Amstel Light launches “Savor Complexity”
The campaign highlights the surprising complexities of simple items such as the burger, pigeon, dart board, umbrella and ping pong, encouraging consumers to consider...
Comcast patent could deliver ads to DVR viewers who skip spots
Comcast has developed new technology that would allow it to deliver ads to subscribers who skip commercials in TV shows recorded on DVR, according...
Local TV broadcasters’ digital political ad opportunity
Industry experts and market watchers agree: The 2012 elections promise to set new records for ad spending, with broadcast television leading the field of...