Jagermeister unveils “Stronger Bond” (video)
Jagermeister, the brand known for pioneering the original bar party with its signature Jagerettes, ground-breaking Tap Machines and category-changing Ice Cold Shots, debuted its...
Heineken chooses Starcom MediaVest after review
Heineken has consolidated global planning and buying at Starcom MediaVest, which won the account in review with co-finalist Mindshare. The appointment, effective 7/1, follows...
Jelli launches social ad platform for terrestrial radio
Jelli, an online social music service, has unveiled a new advertising platform that combines the reach of terrestrial radio with the engagement and measurement...
Regional Reps signs The Montana Radio Company
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market stations, has signed an...
Wild Turkey debuts first-ever TV ad
Debuted nationally 5/1, the inaugural “Give ‘Em The Bird” spot advances the Campari America brand’s ongoing campaign that launched last year. The humorous spot...
Chrysler up; Ford, GM down in April
According to The Detroit News numbers, GM sales were down to 213,387 primarily due to a 25% drop in fleet sales. Retail sales were...
MagnaGlobal: 2012 ad revenues to climb 2.2%
MagnaGlobal estimates that ad revenues (ex. Political & Olympics – P&O) grew 1.6% in Q4 2011. As for FY 2011, US ad revenues (core...
Telemundo signs Chevy, Verizon for “Mia Mundo”
Telemundo Media, Chevrolet and Verizon Wireless announced "Mia Mundo," the first-ever bilingual branded-entertainment crossover series, will launch on Thursday, 5/3 and air on Telemundo.com...
Nespresso Coffee launches US campaign
Nespresso, a division of Nestle that sells single-serve espresso machines and capsules of coffee worldwide, debuted its first US television advertising 4/30. The 30-second...
Regional Reps signs Forum Broadcasting
Regional Reps Corp., specializing in ad sales representation for small and medium market radio stations, has signed an exclusive agreement with Forum Broadcasting in...
The Tacher Company signs Sierra Radio
The Tacher Company announced an exclusive national rep deal with Sierra Radio, which O&O’s has six stations in northeastern California. Sierra Radio includes:
KMYC AM,...
AOL unveils “AOL On” at NewFront
At its NewFront presentation to some 450 advertisers and agencies 4/24 in NYC, AOL announced plans to launch an online video network that lump...
NBC asking $1M for Thanksgiving-Night NFL game ads
Upfront climate getting hot: NBC is asking for a whopping $1M per ad in its new Thanksgiving-night NFL broadcast. NBC will attempt to get...
YouTube debuts Google AdWords for video
In a post this week on the YouTube blog, Baljeet Singh (group product manager) introduced Google AdWords for video. Up to now, YouTube has...
DHL Express “Delivers the World Faster” with radio in Chicago
The world's leading international express services provider has invested to enhance and expand its pick-up and delivery services in the Chicago area. Amid the...