99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message.
The 2012 finalists encompass a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories.
The final round judging panel included: Chief Judge – Bill Ludwig, chairman, CEO, Campbell Ewald; Toby Barlow, chief creative officer, Team Detroit; Michael Canning, executive creative director, Leo Burnett USA; Rob Feakins, chief creative officer, Publicis NY; Israel Garber, executive creative director, Euro RSCG; Rachel Howald, chief creative officer, WPP/Team BAC; Chuck Meehan, executive vice president, executive creative director, Doner; Aldo Quevedo, president, chief creative officer, Dieste and Chris Smith, brand creative group head, The Richards Group.
2012 Radio Mercury Awards Finalists:
Agency/Production Company
Thumbelievable
Boost Mobile
180LA
Mary Jo
Progressive Auto Insurance
Arnold
Slap
Diageo/ Guinness Black Lager
BBDO New York
Cock Fight
HBO/Eastbound and Down
BBDO New York
Hotel Bar
HBO/Eastbound and Down
BBDO New York
Tough Guy
HBO/Eastbound and Down
BBDO New York
Man’s Rivalries
Chick-Fil-A Bowl
Brunner
Raccoon Alert
Colorado Lottery
Cactus
Honey
Washington Department of Labor
Creative Outhouse
Nightmare
Banner Bank
Dave Moore Creative
Belongs
Legal Sea Foods
DeVito/Verdi
Abe
Cumberland Farms
Full Contact
Breakfast Monster
Sonic Drive-In
Goodby, Silverstein & Partners
L-O-T-T-E-R-Y Holiday Scratch Games
Wisconsin Lottery
Hy Connect
Jockstrap
Procter & Gamble Gain
Lapiz
Bad Horn
Allstate
Leo Burnett Chicago
Bumper Stickers
Allstate
Leo Burnett Chicago
Sun
Allstate
Leo Burnett Chicago
The Listener
Fifth Third Bank
Leo Burnett Chicago
Business Names
Power of Radio
Oink Ink Radio
Too Far
Ford PreOwned
Oink Ink Radio
Things To Do
Great Clips
Periscope
Mr. Long
Moontower Comedy Festival
Proof Advertising
Too Old
Citibank
Publicis New York
Toyota Racing Grand Prix Anthem
Toyota Motor Sports,USA
Saatchi & Saatchi LA
Itsy Bitsy
Science Museum of Virginia
Siddall
CCS Amanda
College for Creative Studies
Team Detroit
Secret Recipe – Folk
Double Cola
The Johnson Group
Mother Hubbard
GEICO
The Martin Agency
Brewtopia
Central Market
The Richards Group
Citrus Fest
Central Market
The Richards Group
Windows Down, Moods Up
Old Spice
Wieden+Kennedy
Visualization
Alaska Airlines
Wong Doody Crandall Wiener
Failure
Penn State East Coast Subs
Young & Laramore
No Return
Penn State East Coast Subs
Young & Laramore
Dorm
Campbells Soup
Young & Rubicam
Knock, Knock
Campbells Soup
Young & Rubicam
Poetry
Campbells Soup
Young & Rubicam
Integrated Radio Campaign
Do Not Call
Little Caesars
Barton F. Graf9000
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan
eLegal BullCat & eLegal Grand Surg
eLegal Law Firm
Small Army
Public Service Announcement
Shane’s Tips
Center for Disease Control and Prevention
Arnold
Mommy Dearest
Centro Comunitario Mexicano
Dieste
Message
Pints for Prostates
Eric Mower and Associates
Goodnight Streetlight
CLNKids
Esparza Advertising
Talking Trash
New Mexico Clean & Beautiful
Esparza Advertising
Microwave
Alzheimer’s Association
Grupo Gallegos
Slap
Alzheimer’s Association
Grupo Gallegos
Husband
Mujeres Latinas en Accion
Lapiz
Day 3
The Coca-Cola Company
Leo Burnett Chicago
Nonsense
Ad Council
Publicis New York / Bar1 Productions
Radio Campaign
Brandon/Christine/Shane
Centers for Disease Control and Preventions
Arnold
Eastbound and Down
HBO/Eastbound and Down
BBDO New York
FedEx Radio
FedEx
BBDO New York
Garage Door Song
Buy Doors Direct
Clear Channel Creative Services Group
Right Now
New York Lottery
DDB New York
The Most Interesting Man
Heineken USA – Dos Equis
EURO RSCG New York
After the Parade
Services for the UnderServed
JWT New York
Mayhem
Allstate
Leo Burnett Chicago
Explorers
The Coca-Cola Company
Leo Burnett Chicago
Offensive 2.0
P&G / Scope
Publicis New York
Animal Attraction
California Academy of Sciences
Ron Foth Advertising
Everybody Wins
JCPenny
Saatchi & Saatchi
Different Ways to Lose 64 Calories
MillerCoors/ MGD64
Saatchi & Saatchi
Hello Neighbor!
7-Eleven
TracyLocke
Heart Tokens, Windows Down, Moods Up, Look
Old Spice
Wieden + Kennedy
The College Target
Campbells Soup
Young & Rubicam
Radio Innovation
Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan
Fiat USA
Fiat USA
RadioFace
Radio Station Produced
Visit Yakima – “Lost & Found Spring”
Yakima Visitors Bureau
Bonneville Seattle
Lugnut
Speedy Tires
Clear Channel Atlanta
Lawyer
Buy Doors Direct
Clear Channel Creative Services Group
Prison
Buy Doors Direct
Clear Channel Creative Services Group
Stripper
USC Lancaster
Clear Channel Creative Services Group
We All Should Count
Clear Channel
Clear Channel Creative Services Group
Fast Track
Fast Track Oil Service
Entercom San Francisco
Yeti Pitchman
Kokanee
KXLY Broadcast Group
Recruitment
Milwaukee Radio Group
Milwaukee Radio Group / Saga Communications
Chased!
Coal City Theater of Terror Haunted House
Next Media
Speaks To You
Stonehaus Winery
Peg Broadcasting
Shifty Eyes
Oak Park Pet and Fish
Tribune
Sounds Horrible
Woodhaven Lakes
Tribune
Man Place
Green Hills Barber Shop
Tuned In Broadcasting, Inc.
Spanish Language Produced
Date
McDonald’s
Alma DDB
Ascenso
Toyota Camry
Conill Advertising
Chase
Nationwide Auto Insurance
Dieste
Microwave
Alzheimer’s Association
Grupo Gallegos
Slap
Alzheimer’s Association
Grupo Gallegos
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan
Ciguena
Procter & Gamble, Clearblue
Lapiz
Clear Words
Procter & Gamble, Clearblue
Lapiz
Mameluco
Procter & Gamble, Gain
Lapiz
Esposo
Mujeres Latinas en Accion
Lapiz
Student
Classic Problems
Turner Classic Movies
Miami Ad School
Internet Censorship
Global Internet Freedom Consortium
Miami Ad School
Role Play
HBO
Portfolio Center
Ncadv.org
Ncadv.org
The Creative Circus
Save.org
Save.org
The Creative Circus
