MLB details "Legends are Born in October" effort (video)
Major League Baseball’s 2011 Postseason campaign will celebrate the excitement of Postseason baseball where a legend can be born at any moment. The campaign...
Abercrombie & Fitch offers money to be off Jersey Shore
Teen clothing retailer Abercrombie & Fitch has offered to pay cast members from MTV's "Jersey Shore" to stop wearing its clothes. In a press...
Rovi, Ford collaborate on digital TV ad program
This is the third campaign Ford has placed on the Rovi Advertising Network in the past year and more evidence that interactive television solutions...
Sara Lee launching deli campaign with radio
Sara Lee Deli announced the launch of “Meat Brought To Perfection,” an integrated marketing campaign to drive increased awareness of its pre-sliced and sliced-to-order...
Time Warner Cable pulls FBN spots aimed at CNBC (video)
The financial cable news wars got a bit ugly on 8/15 when Fox Business Network took a public swing at rival CNBC via spot cable. Monday morning
California Assn. of Realtors launches multimedia campaign (video)
The new 2011 consumer campaign, via Red Tettemer + Partners Philadelphia, features a new theme: “California REALTORS. Champions of Home.” It will be seen...
Stephen Colbert ads refused in Iowa
Comedy Central icon Stephen Colbert's (“The Colbert Report”) latest attempt at campaign hi-jinks involved encouraging Iowans to write in a false name during the...
Entercom using web-based based platform to sell local ads (audio)
Drew Hilles:
It has partnered with The Media Dash, a media and advertising technology company, to offer premium advertising content to local advertisers in Denver...
Arby's chooses winner of casting call video contest (video)
Andy Johnson’s video for the “Arby's. It's Good Mood Food” campaign has scored him the win for the Casting Call Video Contest and Arby’s...
adidas Originals celebrates "all Originals" (video)
After previewing its new fall ad campaign at Lollapalooza to select attendees August 5-8, Adidas Originals is debuting new TV spots and digital ads nationally, via Portland-based agency, Kamp Grizzly
Taco Cabana's new campaign detailed (video)
BradfordLawton San Antonio is handling creative for Taco Cabana new campaign. The effort includes television, print, outdoor a redesigned website and menu, interactive/social media...
Nielsen buys Marketing Analytics
Nielsen continues to widen its business scope beyond media measurement and consumer information by adding planning software specialist Marketing Analytics to its offering. The...
Mediacom scores Spin Master
After a review, MediaCom has been awarded planning and buying from Spin Master Ltd., the Toronto-based toy company. The assignment includes strategic media planning,...
Belo signs with Yahoo! for local website advertising
The expanded deal with Yahoo! will deliver advertising across Yahoo! sites in Belo's 15 local television markets. It will combine Belo's local sales teams...