MLB details "Legends are Born in October" effort (video)


Major League Baseball’s 2011 Postseason campaign will celebrate the excitement of Postseason baseball where a legend can be born at any moment.  The campaign will be fully integrated with TBS, FOX,, MLB Network, and locally through the clubs and feature the hit song “Written in the Stars” by Tinie Tempah. 

The Postseason heroics of Derek Jeter, Albert Pujols, Roy Halladay, David Ortiz, Brian Wilson, Aaron Boone, Mariano Rivera, Luis Gonzalez and more will be featured, along with memorable moments from the 2011 season.

The first spot hit Saturday 8/20 on FOX and Sunday 8/21 on TBS and ESPN. The series will continue with multiple TV and digital executions on FOX, TBS, ESPN, MLB Network, local MLB broadcasts, and in MLB ballparks through October.

See it here:

The social media element will feature the hashtag #Postseason prominently displayed in the ballpark and on FOX, TBS and MLB Network throughout the Postseason.

The 2011 MLB Postseason begins Friday, 9/30.