"Cruise Like a Norwegian" launches on TV, social media
Norwegian Cruise Line’s new campaign suggests that if you "Cruise Like a Norwegian" it means you're also dining like a Parisian, surfing like a...
1620 The Zone's "Schick and Nick" team with local salon
Here’s a unique—and unusual—tie-in for a sports station and a local salon: NRG Media’s Sports Talker KOZN-AM Omaha is having morning men Matt Schick...
Taco Bell debuts new effort for XXL Chalupa (video)
Taco Bell announced the return of its XXL Chalupa, offering consumers twice the premium seasoned beef as its Chalupa Supreme, plus nacho cheese sauce....
New General Tire spots feature Carl Renezeder
This October, General Tire will be releasing two new commercials via Mad Media of Oceanside, CA starring seven-time off-road champion Carl Renezeder hard at...
How digital audio listeners discover, share and purchase music
Unveiled at Advertising Week in NYC, TargetSpot, the largest digital audio advertising network, showed results surrounding the role of digital audio listening in music...
2011 Worst Ad in America Awards nominees (video)
Consumerist.com today announced the nominees for its second annual Worst Ad in America Awards. This year, more than 40 ads garnered nods including AT&T
Whataburger's new campaign uses multimedia, multicultural
The ads, via Austin-based McGarrah-Jessee, will drop 10/12: The Texas-based chain was named third on Technomic’s list of fastest growing burger chains. That ranking...
The Tacher Company adds 50 stations
Not long after its entry in a new radio investment company "Timeless Cool Custom Programming," The Tacher Company announced national rep deals with over...
ZenithOptimedia predicts 2.2% increase in ad spend for 2011
Given the current economic conditions, and its knowledge of advertiser plans for the upcoming season, ZenithOptimedia is projecting a 2.2%
Pandora, Mercedes debut "Moms and Dads Who Rock"
Pandora and Mercedes-Benz have partnered to feature Reba Mcentire as a “Mom Who Rocks” and Javier Colon (winner of NBC's The Voice) as a...
AT&T Impulse 4G smartphone effort uses Spanish TV (video)
The feature-rich Android smartphone Impulse 4G from AT&T is now available $29.99 with a two-year contract. To highlight, AT&T has partnered with Gloria Estefan to showcase the device's versatility
U.S. Bayer media in review
Incumbent Initiative will defend. Deutschland-based Bayer spent $546.7 million in U.S. advertising in 2010, per Ad Age. Initiative handles U.S. planning and buying for...
First-half internet ad revenues at $15 billion
According to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US), internet ad revenues rose 23.2%—a record $14.9 billion—in the first half of the...
Lee Doyle out at MEC
Mediaedge:cia (MEC) North America CEO Lee Doyle is stepping down as CEO of North America for MEC. After 12 years with the agency, Lee...
Ford pulls advertising on bailouts (video)
Ford is the only Detroit automaker that didn't take the money of the federal auto bailouts, but is paying the price: There's no help...