Lexus launches new effort for 2013 Lexus ES (video)
The luxury automaker’s general market spot, “Split World,” makes its debut through mirrored images, a la a kaleidoscope. Architecture, cyclists, trees and bridges create...
Lotus lands Las Vegas AMs
$800K KRLV-AM/KLAV-AM Las Vegas NV from Hemisphere Media LLC (Kimberly Hogan) to Lotus Broadcasting Corporation (Howard A. Kalmenson et al). $160K escrow, balance in...
Post-convention ad blitz readied
Get ready, presidential swing states. Now the campaign ad crush and TV spending spree really begins. The biggest change is on the Republican side,...
Citi’s “The Ex” campaign features celebs (video)
Citi Private Pass, an entertainment access program, offers access to thousands of events each year including presales, preferred seating and VIP experiences. The experiences...
Campbell’s Chunky Soup brings back “Mama’s Boy” campaign
The Official Soup Sponsor of the NFL is bringing back its “Mama’s Boy” campaign this season, via Y&R New York. Campbell’s selected Victor Cruz,...
Finding the right mix for promoting Fall shows
As TV networks get ready for the fall season, the promotion of new and returning shows has kicked into high gear, representing a significant...
Old Spice debuts “Believe in Your Smellf” (video)
Old Spice unveiled its new NFL marketing campaign centered around the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings....
Scripps licenses TiVo’s auto-buying tracker service
Scripps Networks has licensed the TV Auto Ratings platform from TiVo Research and Analytics (TRA) to gain a more granular view into viewers’ car-buying...
President Obama enlists “Harold & Kumar” in web ad (video)
The spot urges supporters to watch the Democratic National Convention's livestream coverage online Thursday. Actor Kal Penn, who plays Kumar in the stoner comedy...
Allstate launches addressable ad campaign
Allstate has launched a new effort for renter's insurance, which will reach TV viewers who rent, rather than own, their homes. The ads, beamed...
Google shutters AdWords for TV
In a blog post, Google VP Shishir Mehrotra says Google is shutting down the online TV ad selling service after five years. After Google...
2012 back-to-school ad themes
Ace Metrix, analytics provider for television and video advertisers, announced the top back-to-school advertisers, a list led by ads for Best Buy, Lysol hand...
Janssen Pharmaceuticals/J&J settle ad case for $181 million
NY Attorney General Eric Schneiderman announced a record $181 million settlement with Janssen Pharmaceuticals and its parent company Johnson & Johnson to resolve charges...
FTC: Ads touting “Your Baby Can Read” deceptive
As part of its ongoing efforts to stop over-hyped ad claims, the Federal Trade Commission has filed false advertising charges against the marketers of...
Advertising on Penn State games is steady
Pennsylvania stations on the Penn State Football Radio Network don't expect to see a loss in ad dollars as a result of the Jerry...