Radio listening remains steady
Arbitron announced highlights from its December 2012 RADAR 115 National Radio Listening Report. The report shows radio’s audience holding steady year over year, reaching...
ZenithOptimedia sees 4.3% US ad spend growth for 2012
Given the current economic conditions and expected ad market, ZO is projecting a 4.3% increase in ad spending for 2012, consistent with their October...
The AMEX Channel interactive TV campaign launches
American Express and BrightLine announced the rollout of the “largest Interactive TV campaign ever executed,” enabling cardmembers and prospects to have an interactive on-demand...
Microsoft launches Google-bashing campaign for Bing
Bing is calling out Google in a message geared toward holiday shoppers. The campaign is called “Don't Get Scroogled,” complete with a video and...
Joe’s Crab Shack names new AOR
Ignite Restaurant Group announced McCann Erickson New York as AOR for its restaurant brand Joe’s Crab Shack, with planning and buying to be handled...
Barnes & Noble unveils holiday effort for NOOK HD (video)
Via Mullen NY, NOOK Media, a subsidiary of Barnes & Noble, introduced “Dear Santa” – a new spot in the holiday campaign designed to...
Time Warner Cable, AT&T AdWorks enhance partnership
Time Warner Cable Media (TWCM), the ad sales division of Time Warner Cable, announced the enhancement of its AT&T AdWorks agreement effective for the...
Reaching Gen Xers with TV advertising
Although a smaller population than Boomers and Millennials, Gen X’s tendency toward affluence, technological savvy and brand loyalty make them unique characters in the...
“Fiscal Cliff’ campaigns launching with unions, associations
Perhaps political spend has not dried up for media after all, post-elections: Groups on both sides of the looming "fiscal cliff" negotiations are priming...
UGG for Men launches “Pink Slip”
UGG Australia, a division of Deckers Outdoor Corp., announced the launch of a new integrated UGG for Men campaign for the Holiday 2012 season...
WMAL sued for not airing anti-Cheney ad
Cumulus/DC talker WMAL-A/FM may have to go to court over not airing an ad calling Dick Cheney a war criminal. Washington City Paper
PTC’s annual ranking of best and worst TV sponsors
Just in time for the holiday shopping season, the Parents Television Council released its annual "Best and Worst TV Advertisers" list. Among the best...
“Thrive In Ohio” campaign launches (video)
Ohio is emerging as one of the top states for job growth in the U.S., currently ranked 4th in the nation. Building off this...
NBCUniversal News Group adds iVillage
iVillage, one of the largest online communities for women, will be joining NBCUniversal News Group’s portfolio of digital news properties, effective immediately. The move...
Time Warner Cable Media looks at marketing to key female demos
Time Warner Cable Media announced the results of its “Understanding Women Today” study conducted in partnership with Ipsos Media CT. The study surveyed more...