Labor Department spent stimulus funds on Obama MSNBC ads
The Labor Department paid out hundreds of thousands of dollars in federal stimulus funds to a PR firm to run more than 100 commercials...
2012 Radio Mercury Award finalists named
99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by...
Obama radio ads target Ryan-Romney
There’s a series of new Obama radio ads tailored for eight battleground states. In each state, the Obama campaign has designed very specific one...
Daily Deal sites in the tank with both merchants, shoppers
Daily deal services like Groupon, LivingSocial and Google Offers took off because they seemed to offer something for everyone: small businesses got a novel...
Anheuser-Busch, MLB extend partnership
Budweiser and baseball, two American staples whose history can be traced back to the late 1800s—and it continues. Anheuser-Busch and Major League Baseball Properties...
Five characteristics of winning TV ads
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen,...
Apple scores patent on radio, video ad skipper
Considering the amount of folks listening to music (i.e. Internet Radio and streaming Broadcast Radio)
Obama radio ads to air in battleground states
A series of radio ads from President Barack Obama's re-election campaign hit battleground states 8/20, with each spot focusing on local concerns facing voters...
Calls made for more Hispanic spend in campaigns
As Randy Falco, Univision CEO recently sent a letter to the Commission on Presidential Debates to complain about the lack of a debate tailored...
Election TV ad spend tops half-billion; opportunity knocks
President Obama, Mitt Romney, and their Super PACs have dumped more than half a billion dollars on television advertising this cycle, putting the two...
Ace Metrix names most effective Summer Olympics ads
Ace Metrix, analytics provider for television and video advertisers, has gauged the effectiveness of the Summer Olympics advertisers. Chobani and GE tied for the...
Ad forecasts for 2012, beyond revised downward
Perhaps all of the election dollars in the marketplace are not making the advertising marketplace as rosy as many had thought—but it sure did...
Medical marijuana ads under attack in Denver
Marijuana ads in Denver can be shockingly aggressive, with psychedelic billboards and sign-wavers promoting potent weed and an affordable high. But the in-your-face ad...
Restore our Future spends $10 million on new campaign
The pro-Romney super PAC Restore Our Future (ROF) is out with a $10 million TV ad buy across 11 presidential battleground states, including Colorado,...
Sears Auto Center launches radio, TV campaign (video)
Sears Holdings Corp. and its Sears Auto Center stores unveiled a new integrated national campaign via McGarryBowen that will showcase the brand's commitment to...