Yahoo!, Samsung partner on Interactive TV


Yahoo!It’s an expanded multi-year partnership to integrate Yahoo!’s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content recognition technology, “SoundPrint,” will be deployed in Samsung’s SyncPlus platform. Combining SoundPrint, the largest index of television audio matching, with Yahoo!’s Connected TV platform creates a full suite of capabilities for audiences, broadcasters and advertisers.

Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. Viewers will see subtle, on-screen prompts informing them that additional content can be accessed. With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and spots they’re watching.

In addition, TV programmers can provide complementary content like trivia, additional show insights, commerce or interactive gaming to extend engagement. Showtime Networks and National Geographic Channel are two of the initial TV programming partners.

The partnership also creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product info.

“By combining watching TV with engaging content, we can change the way audiences are entertained and informed,” said Ron Jacoby, vice president of Connected TV at Yahoo!. “We are thrilled that our expanded partnership with Samsung extends our platform’s footprint, enabling our content partners and advertisers to reach many more consumers. Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered.”

SoundPrint technology which enables real-time identification of live or recorded, cable, broadcast and satellite television via audio fingerprinting.

Yahoo! Broadcast Interactivity and Samsung SyncPlus will be delivered in the latest firmware update to Samsung’s 2012 Smart TVs in the U.S. Yahoo! Broadcast Interactivity will be integrated into future models of Samsung TVs.

RBR-TVBR observation: It’s becoming more clear than ever that Smart TVs are the future. With iPTV technology, advertisers can leap-frog past set-top boxes to these new TV screens–no wonder Canoe failed. By piggybacking Yahoo!’s internet-based sound recognition technology, any TV network and its advertisers can be turned on to this new offering—and Yahoo! won’t be the only company offering it. The future is indeed a “TV set” that combines just about everything in one destination. In addition, like Samsung’s Smart TV, the upcoming Apple TV will likely have similar options for advertisers.