El Pollo Loco launches radio, TV effort
Back by popular demand and available through the New Year are the flame-grilled chicken chain's Chicken Carnitas and Chicken Tamales. Christina Fumia, El Pollo Coordinator,...
Google launches "Search Triggers" for TV ads
Google has updated its TV ads program to allow advertisers adjust ads based on online search trends. In a blog post, Google said it was launching a new tool called Search Triggers, which will allow advertisers to use national search data trends to decide how
AG settles with NH car dealer over misleading radio, print ads
The Vermont Attorney General’s Office has entered into an Assurance of Discontinuance filed in Washington Superior Court, with Subaru of Keene owner William Fenton....
Papa John's expands NFL relationship
Papa John’s International and the National Football League announced that the pizza company known for its “Better Ingredients, Better Pizza” is now the Official...
Q3 ad survey: radio down; TV, digital up
The Advertising biz showed its resiliency in Q3 by achieving solid gains consistent from Q3 2010. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The STRATA quarterly survey of leading agencies
Yoplait Greek launches social media effort (video)
It’s a new packaging and advertising campaign that comes to life on smartphones and allows consumers to help in the fight against hunger. Consumers...
Coca-Cola signs 360i for social media monitoring
Dentsu Holdings USA’s 360i will handle social-media monitoring for all of Coca-Cola’s North American brands, first charged with formulating a process for keeping track...
Jackie Chan stars in new V8 TV effort (video)
Campbell Soup is launching a new V8 branding campaign via Y&R NYC that taps martial arts icon Jackie Chan to go head-to-head with other...
Telemundo, Old Navy partner for web-novela (video)
More brand-immersion for online programming, this time from Telemundo: The partnership with Old Navy and AKQA produced the network’s first-ever interactive made-for-web novela, which...
Cruise line debuts Carnival Magic with radio and TV elements
You don’t always have to run a standard flight of spot advertisements to get exposure for something on broadcast media. The vacation travel specialists...
Fat Fighter announces major television infomercial schedule
For the moment, DC Brands International Inc. has only a proposed schedule to advertise HARD Nutrition's Fat Fighter by buying enough time to run...
AHAA: Hispanic ad spend at $4.3 billion in 2010
The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which finds spend rose 14% to $4.3 billion in 2010--reversing a two-year slowdown, increasing the aggregate Hispanic
Canoe beefs up
Canoe Ventures, the advanced television JV of the nation's leading cable companies to use set-top boxes to deliver new kinds interactive marketing opportunities, has...
TV, online to remain strong in 2012 slowdown
MagnaGlobal has released its updated 2011 US Media Owners Advertising Revenue Forecast, which remains unchanged at 1.6% growth, including the impact of political and...