iVillage, one of the largest online communities for women, will be joining NBCUniversal News Group’s portfolio of digital news properties, effective immediately. The move comes on the heels of NBCUniversal’s acquisition of MSNBC Digital Network, which gave the company full ownership of its online news properties, including like-minded brands such as TODAY.com that cater to a similar audience of women as iVillage.
In fact, since the acquisition of MSNBC Digital Network from Microsoft in July of 2012, NBC News Digital has been actively building out new partnerships with other NBCUniversal divisions, including CNBC digital, the NBC Owned Television Stations and Comcast’s Xfinity.
As part of the NBC News Digital portfolio, iVillage joins other world-class brands including NBCNews.com, msnbc.com, theGrio.com, NBCLatino.com, NBCPolitics.com, EducationNation.com, EveryBlock.com, BreakingNews.com, Newsvine.com, and the existing apps and digital extensions of these respective properties. iVillage will be overseen by Vivian Schiller, SVP & Chief Digital Officer at NBC News, who leads NBC News Digital.
iVillage will be integrated into NBC News Digital’s operations, sharing content with affinity sites across the portfolio including TODAY.com, creating expanded, high-value sales opportunities for clients, collaborating with the network’s on-air programs, and tapping into the resources and technology of NBC News. With the iVillage network, NBC News Digital is estimated to reach an average of over 62 million unique users per month.
NBC News and iVillage have shared an ongoing partnership for many years, and the two divisions recently collaborated on surveys for iVillage’s “iVote 2012” channel, and special coverage during NBC News’ “Education Nation” Week. In addition, iVillage Correspondent Kelly Wallace is a frequent contributor to NBC News’ “TODAY” show and MSNBC.
