Ads running to legalize marijuana in three states (video)
In November, voters in Colorado, Washington and Oregon will consider legalizing marijuana for recreational use. Although similar initiatives have failed in the past, this...
Effective ads marry message with impact
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis...
Pepsi launches “Live For Now” ad
Pepsi teamed up with pop stars One Direction and NFL icon Drew Brees for the latest extension of its "Live For Now" effort. The...
Angels Baseball, U of Redlands pull ads from “The John and Ken Show”
The "Take John and Ken Off the Air" campaign announced Angels Baseball and University of Redlands have withdrawn their ads from the KFI-AM LA...
Point Broadcasting creates SoCal sales and marketing division
Point Broadcasting, which operates three SoCal radio groups, announced that the sales and client marketing services across its radio station clusters and affiliated companies,...
NRA attacks Pres. Obama in TV ads (video)
After the National Rifle Association endorsed Mitt Romney for president last week, the group aired its first TV ad of the 2012 election season...
Obama ads flood swing states
President Obama’s reelection campaign is bombarding his opponent, former Massachusetts Governor Mitt Romney, with a flurry of television advertising in swing states that are...
Kyle Busch apologizes to Toyota after negative rant
NASCAR racer Kyle Busch apologized 10/4 after a rant against Toyota Racing Development after subpar fuel mileage cost him a win at Dover International...
2012 Radio Mercury Awards Winners named
Marking the first time a Spanish Language spot and/or campaign has won Best of Show, JWT San Juan’s “The Most Popular Song” for client...
Execs from Hulu, Omnicom, TVB, Viacom join CRE
The Council for Research Excellence (CRE), a diverse group of senior-level research pros from throughout the media and ad industries dedicated to advancing the...
Crossroads readies $16M anti-Obama ad (video)
Super PAC American Crossroads and its affiliate Crossroads GPS are about to unleash their biggest ad offensive of the 2012 campaign, with $16 million...
WorldLink to handle DR for Pac-12 Networks
WorldLink, a global multi-platform ad sales firm, will exclusively oversee direct response ad sales for the recently launched Pac-12 Networks, the new group of...
Telemundo introduces geo-targeting advertising platform
“Telemundo+” is a team effort between Telemundo and Comcast Spotlight to build an ad platform that enables marketers to geo-target relevant Hispanic households across...
Arby’s unveils “Slicing up the Truth About Freshness”
It’s a brand re-launch and new campaign that celebrates Arby's rich heritage in freshly slicing meat in their restaurants every day for nearly 50...
Global ad spend to grow 4.6% in 2013
ZenithOptimedia’s latest forecast says global ad spend is expected to strengthen over the next two years, rising from 3.8% in 2012 to 4.6% in...