Barnes & Noble unveils holiday effort for NOOK HD (video)
Via Mullen NY, NOOK Media, a subsidiary of Barnes & Noble, introduced “Dear Santa” – a new spot in the holiday campaign designed to...
Time Warner Cable, AT&T AdWorks enhance partnership
Time Warner Cable Media (TWCM), the ad sales division of Time Warner Cable, announced the enhancement of its AT&T AdWorks agreement effective for the...
Reaching Gen Xers with TV advertising
Although a smaller population than Boomers and Millennials, Gen X’s tendency toward affluence, technological savvy and brand loyalty make them unique characters in the...
“Fiscal Cliff’ campaigns launching with unions, associations
Perhaps political spend has not dried up for media after all, post-elections: Groups on both sides of the looming "fiscal cliff" negotiations are priming...
UGG for Men launches “Pink Slip”
UGG Australia, a division of Deckers Outdoor Corp., announced the launch of a new integrated UGG for Men campaign for the Holiday 2012 season...
WMAL sued for not airing anti-Cheney ad
Cumulus/DC talker WMAL-A/FM may have to go to court over not airing an ad calling Dick Cheney a war criminal. Washington City Paper
PTC’s annual ranking of best and worst TV sponsors
Just in time for the holiday shopping season, the Parents Television Council released its annual "Best and Worst TV Advertisers" list. Among the best...
“Thrive In Ohio” campaign launches (video)
Ohio is emerging as one of the top states for job growth in the U.S., currently ranked 4th in the nation. Building off this...
NBCUniversal News Group adds iVillage
iVillage, one of the largest online communities for women, will be joining NBCUniversal News Group’s portfolio of digital news properties, effective immediately. The move...
Time Warner Cable Media looks at marketing to key female demos
Time Warner Cable Media announced the results of its “Understanding Women Today” study conducted in partnership with Ipsos Media CT. The study surveyed more...
Katz Media Group transforming Katz 360 Sales
Katz Media Group’s digital sales arm, Katz 360 Sales, will expand to a full-service global interactive ad network, bringing a new focus for both...
Marvel launching radio campaign
Following DC Comics’ television campaigns for the New 52, Before Watchmen and The Girl With the Dragon Tattoo, Marvel announced it will take to...
Gilt Groupe surfs with Ocean Media as first AOR
Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean Media LA as its first agency of record for planning and buying. Gilt provides...
DVR penetration raising eyebrows
A popular new show of the fall television season is NBC's "Revolution," a drama about post-apocalyptic America. Some 9.2 million viewers tuned in to...
Pure Michigan launches expanded winter campaign (video)
Television, radio and billboard ads in key markets in Michigan, Illinois, Indiana, Ohio and Wisconsin will launch 12/31 and run through the end of...