“Thrive In Ohio” campaign launches (video)
Ohio is emerging as one of the top states for job growth in the U.S., currently ranked 4th in the nation. Building off this...
NBCUniversal News Group adds iVillage
iVillage, one of the largest online communities for women, will be joining NBCUniversal News Group’s portfolio of digital news properties, effective immediately. The move...
Time Warner Cable Media looks at marketing to key female demos
Time Warner Cable Media announced the results of its “Understanding Women Today” study conducted in partnership with Ipsos Media CT. The study surveyed more...
Katz Media Group transforming Katz 360 Sales
Katz Media Group’s digital sales arm, Katz 360 Sales, will expand to a full-service global interactive ad network, bringing a new focus for both...
Marvel launching radio campaign
Following DC Comics’ television campaigns for the New 52, Before Watchmen and The Girl With the Dragon Tattoo, Marvel announced it will take to...
Gilt Groupe surfs with Ocean Media as first AOR
Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean Media LA as its first agency of record for planning and buying. Gilt provides...
DVR penetration raising eyebrows
A popular new show of the fall television season is NBC's "Revolution," a drama about post-apocalyptic America. Some 9.2 million viewers tuned in to...
Pure Michigan launches expanded winter campaign (video)
Television, radio and billboard ads in key markets in Michigan, Illinois, Indiana, Ohio and Wisconsin will launch 12/31 and run through the end of...
Macy’s holiday spot adds Kris Kringle, celebs
This season Macy’s is celebrating its holiday heritage with a new television campaign via JWT New York that uses modern-day technology to bring Kris...
First half global ad spend by sector
Though many industry sectors are spending cautiously in today’s uncertain economic environment, telecommunications companies invested significantly more on advertising in the first half of...
Yahoo!, Samsung partner on Interactive TV
It’s an expanded multi-year partnership to integrate Yahoo!’s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content...
Del Monte launches “Bursting with Life”
Via Toronto-based Juniper Park, a division of BBDO Canada, Del Monte Foods says it’s the largest master brand campaign in 10 years to “reestablish...
The last big spend: $93 million for battleground TV ads
The Obama and Romney campaigns, along with their respective Super PACs, have bought at least $93 million on ads in 11 states for nine...
Doritos issues last call for Super Bowl ad submissions
It’s the last call for entries in this year's "Crash the Super Bowl" contest. Fans have two weeks remaining to turn their PepsiCo-owned Doritos...
Americans for Prosperity launches new campaign in MI, PA
Two conservative groups launched new ad offensives in Michigan and Pennsylvania as they hope to build support for Mitt Romney as the election draws...