TNT, Hyatt Hotels team on The Closer and Rizzoli & Isles
The two high-profile shows are teaming up on the “Armchair Detective Mystery Weekend,” a murder-mystery experience at two Hyatt Resorts. 50 fans will have...
CAB launches ReachingBlackConsumers.com
In the wake of the 4A’s and its Media Policy Committee recommending standardized best practices in non-discrimination vendor policies and procedures, The Cabletelevision Advertising...
Cracker Barrel taps Euro RSCG Chicago for branding effort
To broaden its appeal as a local restaurant option, Cracker Barrel recently engaged Euro RSCG Chicago to refresh its brand communications. The new campaign,...
Denny's launches holiday effort (video)
Denny’s is promoting its “Taste of the Holidays” limited-time menu with a tie-in to the holiday movie “Arthur Christmas” from Sony Pictures. The promotional...
Ron Foth Advertising scores two MGM Casinos
Columbus, OH-based Ron Foth Advertising has been named AOR for MGM Resorts International's two Mississippi casinos. The agency will create complete campaigns for Beau...
Carl's Jr. hypes Made from Scratch Biscuits in SoCal (video)
The QSR chain is now offering Hardee’s Made From Scratch Biscuits at more than 300 restaurants in Los Angeles, Orange, Riverside, San Bernardino and...
Google airs 5 of the 10 most effective web TV ads
Google has broken five of the top 10 most effective TV ads featuring websites YTD, according to Ace Metrix. Its most effective ad, “Dear Sophie,”...
Heineken sponsoring Univision's Latin Grammys pre-show
Heineken will be the exclusive sponsor of the pre-show that will lead into the 12th Annual Latin Grammy Awards. “La Experiencia Heineken” (The Heineken...
Political advertising & spot TV in 2012
As we move forward into the 2012 election cycle, current estimates from Kantar Media’s Campaign Media Analysis Group place a record $3.2 billion in...
4A's amends agency Ownership and Search Agreement position papers
Thomas Finneran, 4A's EVP/Agency Management Services, notified members that the 4A's Board has approved amendments to two new 4A's position papers that re-enforce guidance...
V2 Cigs debuts national TV campaign
The electronic cigarettes manufacturer kicked off its new DR national television campaign on 11/3. The TV ad airing on various national channels in the...
Schwab launches new campaign (video)
Charles Schwab spokesperson Michael Cianfrocca tells RBR-TVBR the latest ads will appear on TV, print, digital and mobile. TV ads will appear in a...
Jeep effort hypes 2012 Wrangler Call of Duty: MW3 Special Edition (video)
The new campaign includes broadcast, print, digital, social media and experiential events including electroluminescent billboards. The brand also is introducing a new tagline: "The...
BBDO, UM score ExxonMobil for global assignment
UM and ExxonMobil have partnered for more than 50 years on the Lubricants & Specialties line of business. Now it gets the whole operation...
Democrat attack ads target 25 GOP House incumbents
Democrats are launching (11/7) biting mudslinging radio ads in the districts of 25 House Republicans, claiming they