Mid-sized markets projected to have big-city retail growth
It’s widely understood that larger, traditionally denser DMAs notch up the largest retail expenditure dollars. Los Angeles, Chicago, Philadelphia, San Francisco and Boston have...
Arbitron Q3 revenue up 8% (audio)
Net income for the quarter increased to $15.8 million, or $0.59 per share, compared with $15.4 million, or $0.55 per share, for Q3 2011....
USAA campaign leads with advice (video)
USAA is launching a new national campaign designed to position the organization as the destination of choice for military members and their families regarding...
Hardee’s adds to breakfast menu in multimedia effort (video)
Hardee’s is adding another tempting biscuit sandwich to its breakfast menu. The chain is making the classic breakfast combination of steak and eggs even...
American Idol ad pricing drops to #2
After five years of owning the most expensive ad placement in prime time, Fox‘s “American Idol” has fallen to No. 2 on Ad Age’s...
Go Daddy signs Deutsch NY for 2013 Super Bowl Ads
For the first time since its 2005 Super Bowl debut, Go Daddy is producing its new Super Bowl commercials with the help of an...
Target, Neiman Marcus partner with ABC
It’s a holiday integration with ABC’s hit series “Revenge”: In addition to unveiling their holiday collection, Target and Neiman Marcus will be the sole...
Internet ad spend grows more than other media in first half
Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas...
Planned Parenthood spending $800k on anti-Romney radio ads
Planned Parenthood’s political division announced plans for an additional $828,000 in anti-Romney radio advertising in the swing states of Virginia and Colorado in the...
The Tacher Company signs Mt. Rushmore
Bellevue, WA-based Independent rep firm The Tacher Company has aligned with Mt. Rushmore Broadcasting, owner of KASS FM and KQLT FM in Casper, Wyoming....
Nielsen Online Campaign Ratings launches in UK
The solution, like here in the U.S., allows advertisers to measure the ability of online ad campaigns to reach their intended audiences with a...
D.R.A.G. attends Fiat grand opening
Bill Burton, President of the Detroit Radio Advertising Group, was in attendance at the Fiat of Lakeside grand opening in suburban Detroit recently. The...
DiClemente cuts US ad forecast
Barclays analyst Anthony DiClemente has cut his U.S. ad growth forecast for 2012 and 2013, and now is predicting 4% ad growth for this...
Latest campaign spend in swing states
While North Carolina would seem the swing state President Obama is least likely to win, his campaign is still holding spend steady there. Obama's...
Internet ad revenues rise $17 billion in first half
In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, a 14% increase YOY, according to the...