BBDO, UM score ExxonMobil for global assignment


UM and ExxonMobil have partnered for more than 50 years on the Lubricants & Specialties line of business. Now it gets the whole operation for media: After a 13-month global review, ExxonMobil has consolidated creative and media to  shops at Interpublic and Omnicom. Omnicom’s BBDO was awarded creative. Interpublic Group’s Universal McCann scored media on its $300 million-plus global account. It’s bittersweet for IPG: the creative incumbent McCann Erickson lost the client after decades, but the media account is now theirs. The full consolidation covers all divisions including Corporate, Fuels, Lubricants & Specialties and Chemicals.

Incumbents on the creative side: Havas’ Euro RSCG handled corporate image ads; DDB had responsibility for fuel advertising. McCann Erickson was responsible for chemicals and lubricants advertising.

Incumbents on the media side included Omnicom’s OMD and Havas’ MPG. MPG had handled the client’s corporate image assignment, UM had handled lubricants/chemicals division and OMD had managed the fuels operation.

McCann Worldgroup remains a significant partner to ExxonMobil through digital shop MRM, sponsorship and events unit Momentum and UM.