Virgin Atlantic launches new TV effort
A multimillion dollar television campaign celebrating the extraordinary talents of Virgin Atlantic's employees launched 12/29. The ad is designed to highlight the skills of...
Dial Soap sues News Corp. over computer hacking
News Corp.'s latest hacking scandal doesn't involve breaking into voicemail in the U.K. to get story fodder, but this time a lawsuit from Dial...
Kantar Media buys AdGooroo for upped data analysis
The integration will enhance ability of Kantar to holistically measure global digital media landscape: Kantar Media, a part of WPP, has acquired AdGooroo, a...
Diet Pepsi launching “Love Every Sip”
Starting at the end of January, Pepsi will launch a TV effort with the tagline "Love Every Sip," along with the rollout of special...
2013 Chrysler 300 Motown Edition campaign launched (video)
The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled "Who We...
Ocean Media signs eHarmony
eHarmony today announced that it is returning its planning and buying account to Ocean Media, one of the country’s largest independent media planning and...
U.S. ad spend increased 7.1% in Q3
Total ad expenditures in Q3 finished the period at $34.5 billion, according to Kantar Media data. Total spend for the first nine months of...
AXE to be 2013 Super Bowl advertiser
For the first time since its U.S. launch in 2002, AXE, the No. 1 men’s grooming brand in the U.S., will air a :30-second...
Nielsen Tops of 2012: Advertising
With strong creative, a bump in spending and innovative brand integrations, 2012 marked another positive year for the advertising industry, according to a Nielsen...
MediaFactor, Univision Atlanta fund campaign for R&K Medical
It’s a new pitch in the media biz and sometimes makes the difference between a Yes and No for the AE: Helping to finance...
TargetSpot expands network with AdsWizz integration
TargetSpot, the largest Digital Audio advertising network, announced a partnership with AdsWizz, a leading provider of Digital Audio technologies. TargetSpot will now enable AdsWizz...
Ad spend up 7% in Q3
This year continues to be one of growth for the U.S. advertising industry. According to a Nielsen Wire blog post, ad spend in the...
Pepsi, Beyonce to launch $50 Million campaign
It will be timed with the pop star’s next album and even includes a limited edition Pepsi can with Beyonce’s image. The effort will...
Arbitron releases RADAR December 2012 ratings
They don’t supply the rankers anymore, so there’s not much to say: Arbitron reported in its December 2012 RADAR ratings that over 181 million...
CALM Act kicking in soon for TV spots
Beginning Thursday, TV stations and cable providers are required to keep the volume of commercials at a level consistent with programming.
The Commercial Advertisement Loudness...